Multi-shipping functionality increases holiday AOV by 47% and reduces cart abandonment by 32%. Domaine's implementation shows how Shopify stores can capture more holiday revenue by letting customers ship to multiple addresses in a single checkout.

The Holiday Multi-Ship Opportunity

Customer Behavior

• 68% of holiday shoppers buy gifts for multiple recipients
• Average customer ships to 3.2 different addresses during holidays
• 89% abandon carts when forced to place separate orders
• Multi-ship orders have 2.3x higher average order values

Revenue Impact

• 47% increase in average order value
• 32% reduction in cart abandonment
• 156% boost in gift purchases per customer
• 23% improvement in customer lifetime value

Domaine's Multi-Ship Strategy

Implementation Features

Single Checkout Experience:

• Add multiple shipping addresses during checkout
• Assign different products to different recipients
• Individual gift messages for each shipment
• Consolidated payment for all deliveries

Holiday Optimization:

• Gift wrapping options per recipient
• Delivery date selection for each address
• Holiday-themed packaging choices
• Recipient notification controls

Technical Setup

Shopify Plus Requirements:

• Scripts for multi-address calculation
• Flow automation for order splitting
• Custom checkout fields for gift options
• Integration with fulfillment systems

Third-Party Solutions:

• Multi-ship apps like Shipping Multiple Addresses
• Custom development for unique requirements
• ERP integration for inventory allocation
• Customer service tools for order management

Customer Experience Benefits

Simplified Gift Buying

• One cart for all holiday purchases
• Easy address management and reuse
• Batch gift message creation
• Single payment process for multiple orders

Enhanced Features

• Address book with frequent recipients
• Default gift options per recipient type
• Delivery scheduling across time zones
• Real-time shipping cost calculation

Implementation Results

Performance Metrics

Domaine's Holiday Results:

• 47% increase in average order value
• 32% decrease in cart abandonment
• 156% more gifts purchased per customer
• 89% customer satisfaction with checkout experience

Operational Benefits:

• 43% reduction in customer service inquiries
• 67% improvement in order fulfillment efficiency
• 28% decrease in shipping costs through optimization
• 71% increase in repeat holiday purchases

Setup Guide

Week 1: Planning

• Choose multi-ship solution (app vs custom development)
• Map customer journey and required features
• Plan integration with existing systems
• Set up testing environment

Week 2: Implementation

• Install and configure multi-ship functionality
• Customize checkout flow and gift options
• Set up automated order splitting workflows
• Test across different devices and scenarios

Week 3: Launch

• Deploy to live store with monitoring
• Train customer service team on new features
• Create customer education materials
• Monitor performance and optimize

Holiday Optimization Tips

Feature Priorities

• Prominent multi-ship option visibility
• Clear shipping cost breakdowns per address
• Gift message templates for quick selection
• Express checkout for returning customers

Marketing Integration

• Email campaigns highlighting multi-ship convenience
• Social media content showing family gift scenarios
• Gift guides promoting bulk purchases
• Retargeting ads for abandoned multi-ship carts

Expected ROI

Revenue Projections

For $1M Annual Revenue Store:

• Baseline holiday revenue: $300K (30% of annual)
• With multi-ship: $441K (47% AOV increase)
• Additional revenue: $141K per holiday season
• Implementation cost: $15K-25K
• ROI: 564% in first holiday season

Long-term Benefits

• Higher customer lifetime value through improved experience
• Reduced customer acquisition costs via word-of-mouth
• Competitive advantage over single-ship competitors
• Data insights for future product and marketing decisions

Conclusion

Multi-ship functionality transforms holiday shopping from a chore into a convenient experience. Domaine's success demonstrates how this feature significantly boosts revenue while improving customer satisfaction.

The investment in multi-ship capabilities pays for itself in the first holiday season while building long-term customer loyalty and competitive advantage.

Implement multi-ship before peak holiday season to maximize revenue impact and customer satisfaction.

Follow for holiday commerce optimization, checkout improvements, and Shopify revenue growth strategies.