Stop guessing.
Start growing.

The fastest path to higher CVR, RPV, and AOV on Shopify Plus.
Arctic Grey designs, launches, and implements high‑impact
A/B tests using Shoplift—the only Shopify Plus Certified A/B testing
app so you can make every change with proof.

Why test now?

Conversion has plateaued (or slipped).

Conversion has plateaued (or slipped).

You’re investing in traffic and features, but the needle won’t move.

Site fatigue is real.

Site fatigue is real.

Pages and promos feel stale; engagement drops.

Debates stall decisions.

Debates stall decisions.

Layouts, offers, apps—everyone has opinions; no one has proof.

Dev time is scarce.

Dev time is scarce.

Weeks of engineering for changes that may not convert.

A/B testing replaces guesswork with decisions backed by real shopper behavior—so your roadmap compounds gains instead of risks.

Why Shoplift and why with
 Arctic Grey

No flicker. No slowdown

Lightweight snippet + anti‑flicker prevents the infamous “blink” and protects shopper experience.

Lift Assist™ = speed.

Auto‑generate branded sections(e.g., countdowns, sticky carts, inventory indicators) based on insights from billions of sessions—then launch in minutes.

Serious analytics.

612 analysis parameters with real‑time significance modeling (Bayesian + frequentist) drive earlier, more confident calls.

Arctic Grey advantage.

We pair Shoplift’s capabilities with battle‑tested CRO strategy, rapid design, and clean implementationand we stand behind results(see Test Drive below).

Certified for Plus.

Shoplift is the only Shopify Plus Certified A/B testing app, built to work natively with your theme and Shopify stack.

Theme‑level power.

Test global elements (navigation, mini‑cart, app blocks) and template variations (PDPs, collections, landing pages) without brittle workarounds.

550+ 5 Star Rating

Reviews

Join 1,000+ Brands Seeing Real Results

Working with AG was a truly top-notch experience. From start to finish, they
made sure everything ran smoothly
and professionally

Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving
every detail.

Their immense knowledge of Shopify Plus and exceptional communication skills made Arctic Grey a fantastic partner.

Apps we used:

Apps Utilized

  • Shopify
  • Rebuy
  • Recharge
  • Substract

A dynamically personalized Shopify Store developed & maintained for Bark

“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”

Profile

Nari Sitaraman

Chief Technology Officer

Apps we used:

Apps Utilized

  • Shopify

An iconic Shopify Store designed and built for The Cashmere Sale

“The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.”

Profile

Samantha Ferroggiaro

Assistant Director of Stores & Operations

Apps we used:

Apps Utilized

  • Shopify
  • Recharge
  • Klaviyo

An elegant Shopify Store designed and built for EBY by Sofia Vergara

“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”

Profile

EBY by Sofia Vergara

Marketing Manager

Apps we used:

Apps Utilized

  • Shopify
  • Recharge
  • Klaviyo

A sophisticated Shopify Store designed and built for a Harvard University

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted"

Profile

Daniyal S.

Harvard University

Apps we used:

Apps Utilized

  • Shopify

A Shark Tank Shopify Store designed and built for Bertello

“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”

Profile

Andy Bert

Founder

Apps we used:

Apps Utilized

  • Shopify
  • Smartrr

An iconic Shopify Store designed and built for Green Life Organics

“Our customers were given the opportunity to embark on an unforgettable journey , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”

Profile

Andy Bert

Founder & CEO, Tired Mama

Apps we used:

Apps Utilized

  • Shopify

A dynamicly personalized Shopify Store developed & maintained for Olaplex's

“Our customers were given the opportunity to embark on an unforgettable journey forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”

Profile

Yesenia C.

Chief Technology Officer

Apps we used:

Apps Utilized

  • Shopify
  • Smartrr

An iconic Shopify Store designed and built for Ebbets

“Our customers were given the opportunity to embark on an , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”

Profile

Ashley

Chief Technology Officer

Apps we used:

Apps Utilized

  • Shopify

Everlast's Ring-ReadyShopify Store Designed and Built to be a Champion

“The YouthfulMD doctor, Dr Brandi was wonderful to work with and very knowledgeable in anti- Aging, which is refreshing. The incredible Repair Night cream that the she prescribed reduced my wrinkles!”

Profile

Jacob Golomb

Founder & CEO

Apps we used:

Apps Utilized

  • Shopify

A sophisticatedShopify Store designed and built for a Albee Baby

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Profile

Jeff S.

Baseball Player

Apps we used:

Apps Utilized

  • Shopify
  • Arcticgrey

An iconic Shopify Store designed and built for a Ronaldo Jewelry

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Profile

Michael B.

Ronaldo Jewelry

Apps we used:

Apps Utilized

  • Shopify

An Home Run Shopify Store designed and built for Geometry

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Profile

Michael B.

Ronaldo Jewelry

Apps we used:

Apps Utilized

  • Shopify

An Home Run Shopify Store designed and built for Lancer Skincare

“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”

Profile

Dr. Lancer

Board-Certified Dermatologist

The A/B Test Drive

What you get
(60–90 minutes to kickoff)

Strategy sprint (Arctic Grey): pick one high‑leverage test, success metric, and guardrails.

Design & build: we produce the variant in your theme (or with Lift Assist).

Launch in Shoplift with proper targeting, allocation, and analytics.

Decision: the moment data is significant, we call it and, if it wins, Apply Variant with one‑click. Shoplift

Our Guarantee

If the variant doesn’t beat control within the agreed window, we credit 100% of our implementation fee toward your next engagement.

Extended Shoplift trial: 30 days free (normally 14) with priority onboarding. Shopify App Store

Transparent hours: Arctic Grey documents every optimization minute so you see exactly what drives outcomes.

What we’ll test first

Show More Product Angles

Add lifestyle + detail shots vs. a lean gallery to increase trust and purchase confidence. (Common early win on PDPs.)

Bring Products to Life with Video

Embed a short product demo or UGC in the gallery and test against static images only. (Video routinely lifts engagement; case studies show double‑digit gains in weeks.)

Optimize Your App Stack

Run a head‑to‑head app test (e.g., a shipping protection app, , UGC app, or delivery promise app) to quantify value—keep the winner, cut the rest. “Verified by Shoplift” reporting keeps results unbiased.

How it works

Typical timeline: Many brands see significant readouts within weeks (traffic and effect size dependent). See Great Jones’ “weeks‑to‑impact” example.

1. Book 

1. Book 

Book a 30‑min discovery (traffic, seasonality, KPIs).

2. Choose

2. Choose

Choose one high‑impact test and success metric
(CVR, RPV, AOV).

3. Build

3. Build

Build variant with Lift Assist™ + Arctic Grey design.

4. Launch

4. Launch

Launch with correct audience targeting and traffic split.

5. Analyze

5. Analyze

Analyze real‑time, hourly‑updated reports;
call significance with Bayesian + frequentist models.

6. Apply Winner

6. Apply Winner

Apply Winner instantly in Shopify; queue the next test.

Frequently asked questions

Can we test global elements like navigation or mini‑cart?

Yes—run theme tests for headers, drawers, app placements, or even entire themes.

Do we need developers?

Not for most tests. You’ll launch from the Shopify Theme Editor; Arctic Grey handles design and advanced cases.

What about statistical rigor?

Reports combine Bayesian and frequentist methods and segment across devices, visitors, channels, and subscriptions for confident calls.

How deep is the reporting?

Up to 612 parameters with 1:1 order matching and real‑time predictions.

What’s the standard trial?

Shoplift typically offers a 14‑day free trial; this program extends it to 30 days with priority onboarding

Ready to run your first winning test?

Results vary by traffic and audience; all uplift figures are from real case studies and/or Shoplift reporting. Benchmarks are directional, not guarantees.

Start the A/B Test Drive
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Arctic Grey is the #1 Highest Ranked Platinum Partner on Shopify Worldwide

Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Shopify Expert
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency 2024
Best Shopify Agency
Best Support 2021

The Multi Award Winning Shopify Management Team at Arctic Grey

Brooke Sanderson

Merchant Success Director

Jake Amos

Co-Founder

Truc Peter

Senior Account Executive

Giana Moretti

Senior eCommerce Manager

Anthony Spallone

Co-Founder

Maddie Schwartz

Senior Account Executive

Aaron Roper

Director of Partner Strategy

Ahmad Mustafid

Senior Solutions Architect

Caroline Jay

eCommerce Manager

The Future of eCommerce with AI

As AI reshapes eCommerce with advancements in personalization, automation, and analytics, Arctic Grey leads the charge. Our proactive adoption of AI ensures your store remains competitive, leveraging trends like hyper-personalization and predictive analytics to drive growth.

Complete Shopify Tasks Quickly
with Bulk Hours by Arctic Grey

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