Shopify Plus B2B Solutions: Crafting Unified Wholesale
and D2C Experiences
At Arctic Grey, we assist merchants in leveraging Shopify Plus to build robust B2B eCommerce solutions, integrating wholesale features like custom catalogs, volume pricing, and automated workflows with your existing D2C channels. This unified approach minimizes tech complexities, enhances buyer personalization, and supports scalable growth without compromises. Drawing from our work with over 1,000 brands, including those in fitness equipment and premium goods, we provide end-to-end guidance to align your B2B setup with operational needs. Explore how this can refine your wholesale processes for efficiency and long-term resilience.
Read Our In-Depth Blog on Mastering B2B on Shopify Plus for expert insights and real-world examples.
Why Consider B2B on Shopify Plus?
In B2B commerce, where buyer relationships hinge on tailored experiences and streamlined operations, Shopify Plus offers a flexible foundation to manage wholesale alongside D2C without fragmented systems. Our implementations focus on leveraging its native tools to address common challenges like manual approvals or inventory silos, fostering a cohesive ecosystem. Here's an overview of key considerations, with benefits drawn from Shopify's capabilities and industry benchmarks:
These elements, informed by our projects with apparel and luxury brands, highlight how Shopify Plus can evolve your B2B model thoughtfully.
Our End-to-End Process: From Strategy
to
Scalable B2B Operations
We navigate the full implementation journey, ensuring your B2B setup integrates smoothly with your existing store. Our structured 5-step process, typically spanning 4-6 weeks, emphasizes minimal disruption and maximum alignment:
1. Discovery & Planning
Assess your current workflows, buyer segments, and tech stack to map requirements like custom pricing or ERP syncing.
2. Configuration & Customization
Set up company profiles, catalogs, and payment terms in Shopify Plus, incorporating headless options or the Trade theme for branded portals.
3. Integration & Automation
Connect ERPs (e.g., NetSuite, Acumatica) via APIs or apps, and configure Shopify Flow for automated processes like PO handling or sales rep permissions.
4. Testing & Optimization
Conduct QA for usability, data accuracy, and mobile responsiveness, refining based on simulated buyer scenarios.
5. Launch & Ongoing Refinement
Roll out with performance monitoring, providing insights to iterate on features like quick bulk ordering or vaulted payments.
This methodical flow has enabled fitness brands to automate wholesale gym orders and premium goods merchants to personalize luxury accounts, creating resilient systems that adapt over time.
Samples of Our Work: Real-World
B2B Successes
We've implemented B2B solutions for diverse industries, each designed to meet specific operational nuances. Here are a few examples:
Fitness Equipment
Wholesale Portal
Built custom catalogs and volume pricing for gym buyers, integrating with ERP for real-time inventory—resulting in 30% faster reordering.
Apparel Brand
Hybrid Model
Enabled company profiles for multi-location retailers, with Shopify Flow automating approvals and invoices for efficient scaling.
Premium Goods
B2B Setup
Unified D2C and wholesale with self-serve accounts and PayPal payments, enhancing buyer loyalty through personalized storefronts.
Luxury Accessories
Implementation
Headless storefront with custom discounts and PO tracking, streamlining global wholesale while maintaining brand consistency.
These demonstrate our ability to tailor Shopify Plus for seamless B2B-D2C harmony. View detailed case studies or request demos during a consultation.
About Arctic Grey
Specialists in Shopify builds, customizations, UX audits, migrations, ERP integrations, custom app development, mobile conversions, Hydrogen migrations, B2B solutions on Shopify Plus, CRO, AOV, CLV, Flows, AI agents, Figma conversions, custom themes, UX/UI audits, international expansions, subscription models, end-to-end product customizers, AI commerce integrations, and more.
Reviews
Join 1,000+ Brands Seeing Real Results
With 556 five-star reviews and awards like Best Website Design 2022, our clients trust us for results-driven solutions.
Arctic Grey's approach to our B2B setup on Shopify Plus unified our operations beautifully—from custom catalogs to automated flows. It's been a game-changer.
Fitness Brand
The integration with our ERP was flawless, and their refinements over time have kept our wholesale portal evolving. Exceptional partnership.
Premium Goods
Implementing B2B features with Arctic Grey cut our manual tasks dramatically, allowing us to focus on growth. Highly thoughtful execution.
Apparel Merchant
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for The Cashmere Sale
“The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.”
Samantha Ferroggiaro
Assistant Director of Stores & Operations
Apps we used:
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A dynamically personalized Shopify Store developed & maintained for Bark
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Nari Sitaraman
Chief Technology Officer
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An elegant Shopify Store designed and built for EBY by Sofia Vergara
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
EBY by Sofia Vergara
Marketing Manager
Apps we used:
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A sophisticated Shopify Store designed and built for a Harvard University
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted"
Daniyal S.
Harvard University
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A Shark Tank Shopify Store designed and built for Bertello
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Andy Bert
Founder
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Apps Utilized
An iconic Shopify Store designed and built for Green Life Organics
“Our customers were given the opportunity to embark on an unforgettable journey , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Andy Bert
Founder & CEO, Tired Mama
Apps we used:
Apps Utilized
A dynamicly personalized Shopify Store developed & maintained for Olaplex's
“Our customers were given the opportunity to embark on an unforgettable journey forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Yesenia C.
Chief Technology Officer
Apps we used:
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An iconic Shopify Store designed and built for Ebbets
“Our customers were given the opportunity to embark on an , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Ashley
Chief Technology Officer
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Apps Utilized
Everlast's Ring-ReadyShopify Store Designed and Built to be a Champion
“The YouthfulMD doctor, Dr Brandi was wonderful to work with and very knowledgeable in anti- Aging, which is refreshing. The incredible Repair Night cream that the she prescribed reduced my wrinkles!”
Jacob Golomb
Founder & CEO
Apps we used:
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A sophisticatedShopify Store designed and built for a Albee Baby
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Jeff S.
Baseball Player
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An iconic Shopify Store designed and built for a Ronaldo Jewelry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Geometry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Lancer Skincare
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
Dr. Lancer
Board-Certified Dermatologist
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