Stop guessing. Start growing.
The fastest path to higher CVR, RPV, and AOV on Shopify Plus. Arctic Grey designs, launches, and implements high‑impact A/B tests using Shoplift—the only Shopify Plus Certified A/B testing app so you can make every change with proof.
Why test now?
Conversion has plateaued (or slipped).
You’re investing in traffic and features, but the needle won’t move.
Site fatigue is real.
Pages and promos feel stale; engagement drops.
Debates stall decisions.
Layouts, offers, apps—everyone has opinions; no one has proof.
Dev time is scarce.
Weeks of engineering for changes that may not convert.
A/B testing replaces guesswork with decisions backed by real shopper behavior—so your roadmap compounds gains instead of risks.
Why Shoplift and why with Arctic Grey
No flicker. No slowdown
Lightweight snippet + anti‑flicker prevents the infamous “blink” and protects shopper experience.
Lift Assist™ = speed.
Auto‑generate branded sections(e.g., countdowns, sticky carts, inventory indicators) based on insights from billions of sessions—then launch in minutes.
Serious analytics.
612 analysis parameters with real‑time significance modeling (Bayesian + frequentist) drive earlier, more confident calls.
Arctic Grey advantage.
We pair Shoplift’s capabilities with battle‑tested CRO strategy, rapid design, and clean implementationand we stand behind results(see Test Drive below).
Certified for Plus.
Shoplift is the only Shopify Plus Certified A/B testing app, built to work natively with your theme and Shopify stack.
Theme‑level power.
Test global elements (navigation, mini‑cart, app blocks) and template variations (PDPs, collections, landing pages) without brittle workarounds.
Reviews
Join 1,000+ Brands Seeing Real Results
Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally
Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.
Their immense knowledge of Shopify Plus and exceptional communication skills made Arctic Grey a fantastic partner.
Apps we used:
Apps Utilized
A dynamically personalized Shopify Store developed & maintained for Bark
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Nari Sitaraman
Chief Technology Officer
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for The Cashmere Sale
“The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.”
Samantha Ferroggiaro
Assistant Director of Stores & Operations
Apps we used:
Apps Utilized
An elegant Shopify Store designed and built for EBY by Sofia Vergara
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
EBY by Sofia Vergara
Marketing Manager
Apps we used:
Apps Utilized
A sophisticated Shopify Store designed and built for a Harvard University
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted"
Daniyal S.
Harvard University
Apps we used:
Apps Utilized
A Shark Tank Shopify Store designed and built for Bertello
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Andy Bert
Founder
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for Green Life Organics
“Our customers were given the opportunity to embark on an unforgettable journey , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Andy Bert
Founder & CEO, Tired Mama
Apps we used:
Apps Utilized
A dynamicly personalized Shopify Store developed & maintained for Olaplex's
“Our customers were given the opportunity to embark on an unforgettable journey forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Yesenia C.
Chief Technology Officer
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for Ebbets
“Our customers were given the opportunity to embark on an , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Ashley
Chief Technology Officer
Apps we used:
Apps Utilized
Everlast's Ring-ReadyShopify Store Designed and Built to be a Champion
“The YouthfulMD doctor, Dr Brandi was wonderful to work with and very knowledgeable in anti- Aging, which is refreshing. The incredible Repair Night cream that the she prescribed reduced my wrinkles!”
Jacob Golomb
Founder & CEO
Apps we used:
Apps Utilized
A sophisticatedShopify Store designed and built for a Albee Baby
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Jeff S.
Baseball Player
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for a Ronaldo Jewelry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Geometry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Lancer Skincare
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
Dr. Lancer
Board-Certified Dermatologist
The A/B Test Drive
What you get
(60–90 minutes to kickoff)
Strategy sprint (Arctic Grey): pick one high‑leverage test, success metric, and guardrails.
Design & build: we produce the variant in your theme (or with Lift Assist).
Launch in Shoplift with proper targeting, allocation, and analytics.
Decision: the moment data is significant, we call it and, if it wins, Apply Variant with one‑click. Shoplift
Our Guarantee
If the variant doesn’t beat control within the agreed window, we credit 100% of our implementation fee toward your next engagement.
Extended Shoplift trial: 30 days free (normally 14) with priority onboarding. Shopify App Store
Transparent hours: Arctic Grey documents every optimization minute so you see exactly what drives outcomes.
What we’ll test first
Show More Product Angles
Add lifestyle + detail shots vs. a lean gallery to increase trust and purchase confidence. (Common early win on PDPs.)
Bring Products to Life with Video
Embed a short product demo or UGC in the gallery and test against static images only. (Video routinely lifts engagement; case studies show double‑digit gains in weeks.)
Optimize Your App Stack
Run a head‑to‑head app test (e.g., a shipping protection app, , UGC app, or delivery promise app) to quantify value—keep the winner, cut the rest. “Verified by Shoplift” reporting keeps results unbiased.
How it works
Typical timeline: Many brands see significant readouts within weeks (traffic and effect size dependent). See Great Jones’ “weeks‑to‑impact” example.
1. Book
Book a 30‑min discovery (traffic, seasonality, KPIs).
2. Choose
Choose one high‑impact test and success metric (CVR, RPV, AOV).
3. Build
Build variant with Lift Assist™ + Arctic Grey design.
4. Launch
Launch with correct audience targeting and traffic split.
5. Analyze
Analyze real‑time, hourly‑updated reports; call significance with Bayesian + frequentist models.
6. Apply Winner
Apply Winner instantly in Shopify; queue the next test.
Frequently asked questions
Can we test global elements like navigation or mini‑cart?
Yes—run theme tests for headers, drawers, app placements, or even entire themes.
Do we need developers?
Not for most tests. You’ll launch from the Shopify Theme Editor; Arctic Grey handles design and advanced cases.
What about statistical rigor?
Reports combine Bayesian and frequentist methods and segment across devices, visitors, channels, and subscriptions for confident calls.
How deep is the reporting?
Up to 612 parameters with 1:1 order matching and real‑time predictions.
What’s the standard trial?
Shoplift typically offers a 14‑day free trial; this program extends it to 30 days with priority onboarding
Ready to run your first winning test?
Results vary by traffic and audience; all uplift figures are from real case studies and/or Shoplift reporting. Benchmarks are directional, not guarantees.
Start the A/B Test Drive
Arctic Grey is the #1 Highest Ranked Platinum Partner on Shopify Worldwide
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Maddie Schwartz
Senior Account Executive
Aaron Roper
Director of Partner Strategy
Ahmad Mustafid
Senior Solutions Architect
Caroline Jay
eCommerce Manager
The Future of eCommerce with AI
As AI reshapes eCommerce with advancements in personalization, automation, and analytics, Arctic Grey leads the charge. Our proactive adoption of AI ensures your store remains competitive, leveraging trends like hyper-personalization and predictive analytics to drive growth.
Complete Shopify Tasks Quickly
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We've built this AI chat box to help quote hours needed for projects, please provide as much details as possible in terms of what you'd like to build in this chat box, and we will give you an estimate of hours in real time.
