SkyGolf’s Netsuite to Shopify Migration
44%
11%
31%
Services Provided:
- Designed a custom e-commerce ecosystem linking the SG360 app and SkyGolf site via Shopify Multipass and SSO.
- Ensured seamless NetSuite/Suite Commerce migration to Shopify to support complex operations and fulfillment.
- Enabled device-based logic for dynamic discounts, upsells, and cross-sells tied to registered golf devices.
- Used Shopify Markets to deliver region- and course-specific catalogs, pricing, and availability.
- Delivered a mobile-first UX optimized for seamless in-app and web shopping on and off the course.
Since partnering with Arctic Grey, a mobile-first, single sign-on commerce ecosystem connected the SG360 app, devices, and Shopify storefronts, improving checkout efficiency and enabling personalized pricing, upsells, and market-specific catalogs across web and app.
SkyGolf’s Mission: Powering Smarter, Faster, and More Enjoyable Golf Through Technology
SkyHawke Technologies, operating under the SkyGolf® brand, is a leader in golf technology innovation, dedicated to enhancing how golfers play, practice, and experience the game. As SkyGolf’s technology ecosystem expanded, so did the complexity of managing digital subscriptions, physical devices, global markets, and user accounts across platforms.
Arctic Grey partnered with SkyGolf to transform their e-commerce experience into a unified, app-first commerce ecosystem that could support this growth. By connecting the SG360 app, devices, and storefront through single sign-on, custom NetSuite migration, and Shopify Markets integration, we helped SkyGolf streamline operations while delivering a more personalized, device-aware shopping journey.
Our work focused on fortifying SkyGolf’s success by reducing friction across cart and checkout, enabling dynamic pricing and device-based offers, and supporting market-specific catalogs for golf courses and regions worldwide. Through a mobile-first UX strategy tailored to real on-course use cases, the new platform reinforces SkyGolf’s mission - making innovative technology easier to access, easier to understand, and easier to use - while positioning the brand for scalable global growth and deeper customer engagement.
The Challenge
SkyGolf’s e-commerce transformation required navigating a highly complex technical ecosystem that blended custom-built systems, physical devices, digital subscriptions, and global markets. The brand’s legacy setup relied on a deeply customized NetSuite e-commerce framework, purpose-built to support SkyGolf’s operational requirements but increasingly limiting flexibility, scalability, and customer experience as the business evolved. Migrating away from this environment meant rebuilding the site from the ground up while preserving mission-critical integration and data flows.
A central challenge was unifying the SG360 mobile app and the SkyGolf website through secure single sign-on. Ensuring seamless access to subscriptions, device registrations, and purchases across app and web without disruption, making Shopify Multipass a critical component of the solution. This integration had to reliably pair digital accounts with physical devices, maintain data integrity, and support personalized commerce logic tied to each golfer’s equipment.
The Solution
Our partnership with SkyGolf centered on rebuilding their e-commerce experience from the ground up - replacing a legacy, custom NetSuite environment with a modern, scalable commerce ecosystem designed around golfers, devices, and global markets. We delivered a flexible platform capable of supporting SkyGolf’s complex operational needs while significantly improving the customer journey.
- Unified App and Web Experience Through Single Sign-On: We implemented secure single sign-on between the S360 mobile app and the SkyGolf website using Shopify Multipass. This allowed customers to seamlessly access subscriptions, device data, and purchase history across platforms, eliminating account friction while tightly pairing digital identities with physical devices.
- Custom-Built E-commerce Integration: To support SkyGolf’s unique business logic, we designed a fully custom e-commerce solution to ensure accurate synchronization of products, pricing, subscriptions, and fulfillment data while preserving the flexibility needed for future growth and feature expansion.
- Device-Based Personalization and Commerce Logic:
The platform was built to recognize registered devices and customer profiles, enabling dynamic pricing, targeted discounts, and device-specific upsell opportunities throughout the shopping journey. This personalization ensured offers remained relevant while supporting higher engagement and conversion. - Market-Specific Catalogs with Shopify Markets:
We leveraged Shopify Markets to support multiple golf courses and international regions, enabling market-specific catalogs, pricing, and availability. This structure allowed SkyGolf to serve distinct audiences through tailored assortments while maintaining centralized operational control.
A truly diverse range of action
Arctic Grey partnered
Arctic Grey partnered with SkyGolf to reimagine their e-commerce ecosystem from the ground up—transitioning from a legacy NetSuite environment to a modern, scalable platform built for performance, flexibility, and global reach. By enhancing the customer journey, streamlining platform architecture, and aligning digital experiences across devices, we drove meaningful improvements in engagement, conversion rates, and overall revenue performance.
Mobile First
With a growing share of users engaging across both mobile and app environments, creating a seamless cross-platform experience became essential. We implemented secure single sign-on between the S360 mobile app and the website using Shopify Multipass, allowing customers to effortlessly access subscriptions, device data, and purchase history. This eliminated account friction and created a unified experience that connects digital accounts with physical devices—supporting both usability and long-term customer retention.
Optimized UX
To support SkyGolf’s complex operational requirements, we designed a fully custom e-commerce integration that ensures accurate, real-time synchronization of products, pricing, subscriptions, and fulfillment data. This approach provided the flexibility needed to scale the platform while maintaining data integrity and enabling future feature expansion without constraints.
SEO Traffic Boost
A strong focus on technical SEO and on-site optimization helped unlock additional organic growth. By improving site structure, refining metadata, and aligning content with high-intent search behavior, we increased search visibility across key product and category pages. These enhancements, combined with performance improvements and a more intuitive UX, resulted in a measurable lift in organic traffic and higher conversion rates from search-driven users.
Site Speed Optimization Summary
Performance optimization was a core focus throughout the rebuild, ensuring fast and reliable experiences across all devices. We reduced page load times by optimizing assets, minimizing third-party scripts, and implementing efficient front-end practices tailored to Shopify’s architecture. These improvements significantly enhanced site speed, leading to smoother user interactions, lower bounce rates, and increased conversion rates across both mobile and desktop.
Arctic Grey UI/UX Design Approach
Desktop UX
For SkyGolf, the desktop experience plays a strategic role for golfers researching products, managing subscriptions, and comparing devices before purchase. Our UX approach centered on clarity, efficiency, and trust - ensuring complex product ecosystems felt approachable rather than overwhelming. We prioritized intuitive navigation, clear content hierarchy, and well-defined calls to action to guide users through device selection, subscriptions, and accessories with confidence.
Consistency across the interface was key. We aligned typography, color usage, and UI components into a cohesive design system that reinforces the SkyGolf brand while supporting long-form content, technical specifications, and product education. Because product understanding is essential to conversion, we incorporated strong visual storytelling through clean layouts, detailed product imagery, and purposeful content sections to communicate product functionality, highlight key benefits, and support informed decision-making - resulting in higher engagement and a smoother path to purchase.
Mobile UX
Mobile experience is integral for SkyGolf, as most users engage while on the course or through the SG360 app. Our mobile-first approach focused on speed, accessibility, and effortless interaction - ensuring critical actions are always easy to reach, even in real-world, on-the-go scenarios.
We streamlined mobile navigation, optimized touch targets, and reduced cognitive load across key flows such as browsing devices, managing subscriptions, and completing checkout. The cart drawer and checkout experience were intentionally designed to minimize steps, remove distractions, and allow golfers to get dynamic pricing, complete purchases quickly and confidently from any device. This visually guided approach supports fast decision-making while preserving the polished, performance-driven identity of the SkyGolf brand.
Together, the desktop and mobile UX strategies create a seamless, device-aware experience- one that aligns with how golfers actually interact with SkyGolf’s technology and reinforces usability, engagement, and long-term customer loyalty.
The Results
- SkyGolf’s rebuilt, mobile-first commerce experience has created a more seamless connection between devices, subscriptions, and shopping, leading to stronger engagement across both the SG360 app and web storefront.
- Personalized pricing, device-based upsells, and market-specific catalogs have increased the relevance of offers throughout the customer journey, supporting improved conversion and higher-value purchases.
- The unified single sign-on experience has reduced friction between digital accounts and physical devices, simplifying access to products, subscriptions, and services while strengthening trust and usability.
- By consolidating complex operations into a scalable Shopify ecosystem, SkyGolf is now positioned for continued global expansion, faster iteration, and long-term customer retention through a more intuitive, app-driven shopping experience.
Accelerate your AOV with a dynamic
Cart Drawer and gifting
UX for Cart Drawers
Effortlessly view cart contents and explore personalized upsell options with a sleek, sliding cart drawer. Keep browsing without interruptions—stay on the page you’re viewing and seamlessly continue shopping without detouring to a separate cart page.
Free Shipping and Gifting Options
Displaying free shipping thresholds encourages users to add more items to qualify, leading to larger orders. This is particularly effective in the cart drawer, where users can monitor their progress towards free shipping in real-time.
Shopify Dynamic Payment Buttons
Offering multiple payment methods directly in the cart drawer, such as PayPal, Apple Pay, or Google Pay, lets customers choose their preferred payment option right away. This ease of access is especially crucial for mobile users, who benefit from quick, single-tap payment options.
Arctic Grey is the #1 Highest Ranked Platinum Partner on Shopify Worldwide
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Talia Ceraso
Senior Account Executive
Anthony Spallone
Co-Founder
Maddie Schwartz
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Sofia Jimenez
Senior eCommerce Manager
Leana Zhang
Senior eCommerce Manager
Edna Shuli
eCommerce Manager
Payton Balabanoff
Senior eCommerce Manager
Julia Matviichuk
eCommerce Manager
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
The Conclusion
Combining our expertise with Shopify’s scalable platform and custom integrations, we’ve equipped SkyGolf with everything they need for a high-performance future.
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