A Strong Foundation: Building Lira Clinical’s
Shopify Store for Healthy Growth
18%
31%
22%
Lira Clinical believes in:
- Bringing science and nature together
- Empowering professionals with the tools they need to deliver customized skincare
- Maintaining transparency, education, and efficacy as core values in every product line
Since working with Arctic Grey the new UX focused site design with a mobile first approach, optimized product page, and cart drawer increased reached checkout rate by 10% as well as increased total sales by 15% through highly engaging content, GWP program & strategic upselling.
Lira Clinical Promise:
From Practice To Product
Lira Clinical is a leading professional skincare brand known for merging cutting-edge science with botanical ingredients to deliver highly effective products and treatments. Founded by four passionate skincare professionals with diverse expertise in aesthetics, chemistry, and global education, the company is built on the belief that quality skincare should be science-driven, results-focused, and accessible to licensed professionals worldwide.
To deliver the next level of skincare by developing products that harness the latest advances in technology—such as plant stem cells, peptides, probiotics, and delivery systems—while integrating global beauty trends and natural elements.
The Challenge
1. NetSuite Integration
- Order Sync Issues: Incomplete mapping led to broken fulfillment and backorder tracking.
- Backorder Logic needed to reflect Shopify and NetSuite statuses seamlessly.
- Tax Calculation Gaps: Transition from Vertex to Avalara introduced timing issues.
2. B2B & Account Structure
- Manual Approval for professional (B2B) accounts was required, slowing onboarding.
- Distributors needed unique pricing rules, regional logic, and catalog control.
- Catalog Restrictions for students and unlicensed professionals were not in place.
- Trade Show Ordering was manual due to POS device delays and lack of B2B support.
3. Improve UX/UI of the site
- The existing website is dated, slow, and not mobile-optimized.
- The checkout process is cumbersome, causing cart abandonment.
- High maintenance and support requirements for the current site.
The Solution
Our partnership with Lira Clinical commenced with an understanding of their unique needs and goals. In optimizing their site and overall customer experience, we achieved the following milestones:
B2B Experience Improvements
- Created custom account types with tags: Professional - Full, Professional - Limited, Student, Retail, ensuring catalog-specific access.
- Built a custom approval flow with email notifications and Shopify Flow automation.
- Implemented form-based account requests gated behind login walls to improve security and streamline pro verification.
- Added bulk order form integration for easier trade show and wholesale purchasing.
- Developed international Shopify Expansion Stores (Canada/UK) with region-specific tags, catalogs, and compliance measures.
Pricing Strategy Overhaul
- Loyalty Programmed : Transitioned from “Buy X, Get Y” to Okendo-powered points & tiers,
- Tier Benefits : (Bronze to Diamond), including discounts, education, and partner perks
NetSuite Integration Advancements
- NetSuite now serves as the source of truth for inventory, customer data, and fulfilment.
- Connector mapping completed with 2-way sync for inventory, shipping, and tax.
- Developed solutions for backorders and partial fulfilment, including status syncing.
Conversion Optimization Initiatives
- Rebuy AI widget now segmented with product tags (Retail, Pro) to improve relevance.
- Okendo AI review summaries added to PDPs for faster decision-making.
- Introduced “Notify Me When Back In Stock” with Klaviyo tag collection for OOS items.
- Created dynamic upsells post-purchase and homepage widgets with Rebuy.
Global Expansion
- Developed international Shopify Expansion Stores (Canada/UK) with region-specific tags, catalogs, and compliance measures.
- Leverage development best practices of GitHub so we can push our Shopify new updates from the main USA store to to other countries stores.
53% increase in total orders due bundling and subscription offering.
Total sales increased by 18% in total sales as a result of updated PDP and collection pages.
Up 15% in customer retention rate after revamping the loyalty program
Arctic Grey UI/UX Design Approach
Desktop UX
Improving the desktop user experience is essential for keeping visitors engaged and satisfied with any website. For Lira Clinical we focused on intuitive navigation and filtering, responsive design, and clear call to action. We maintained consistent branding throughout their website, including colors, fonts, and design elements.
A cohesive brand identity helps users recognize your website and builds trust. It was important to their aesthetic to maintain a clean and organized layout, using the white space strategically and bold call to action buttons. Well-spaced content makes it easier for users to digest information and focus on essential elements, leading to easier browsing and higher click rates and conversion.
Mobile UX
Arctic Grey’s mobile-first UX design for Lira Clinical focused on creating a seamless and engaging shopping experience tailored to their luxury brand. By optimizing mobile navigation, streamlining the cart experience, and ensuring quick load times, we enhanced usability and satisfaction. Flexible templates for landing pages and product detail pages allowed for effortless updates, while improved integrations with measurement tools provided deeper insights into customer behavior. These enhancements drove higher engagement, increased conversion rates, and reinforced Lira Clinical’s position as a leader in luxury Lira Clinical.
The Results
- Lira Clinical new mobile-friendly experience has driven consistent growth in both sales and site engagement, resulting in improved conversion rates.
- Enhanced upselling opportunities across the site have contributed to a notable rise in online sales across all product categories.
- Lira Clinical integrated Reviews and Loyalty programs, featuring a points-based rewards system, have fostered a more engaging, interactive experience that builds long-term brand loyalty.
- Ongoing post-launch improvements have further boosted customer satisfaction and retention rates.
Accelerate your AOV with a dynamic
Cart Drawer and gifting
UX for Cart Drawers
Effortlessly view cart contents and explore personalized upsell options with a sleek, sliding cart drawer. Keep browsing without interruptions—stay on the page you’re viewing and seamlessly continue shopping without detouring to a separate cart page.
Free Shipping and Gifting Options
Displaying free shipping thresholds encourages users to add more items to qualify, leading to larger orders. This is particularly effective in the cart drawer, where users can monitor their progress towards free shipping in real-time.
Recharge Subscribe & Save Option
Offering subscriptions through Recharge enhances customer loyalty and convenience by automating repeat orders, while increasing revenue with recurring purchases. This seamless integration with Shopify also allows merchants to customize subscription intervals, optimize inventory, and upsell related products for higher average order value.
Arctic Grey is the #1 Highest Ranked Platinum Partner on Shopify Worldwide
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Maddie Schwartz
Senior Account Executive
Julia Matviichuk
eCommerce Manager
Sofia Jimenez
eCommerce Manager
Caroline Jay
eCommerce Manager
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
The Conclusion
Through our partnership and the robust capabilities of Shopify’s flexible platform—featuring advanced customization options and extensive app integrations—we have laid a solid foundation for Lira Clinical’s ongoing success and a promising future.
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