Unlock the Future of eCommerce

Migrate to Shopify
Hydrogen with Arctic Grey

Next-Level Performance, Modern UX, and Limitless Customization

Stay ahead in the fast-paced world of online retail with a modern, high-performing storefront that not only looks amazing but also delivers lightning-fast experiences to your customers.

At Arctic Grey, we specialize in fully migrating Shopify merchants from Liquid to Shopify Hydrogen—all while incorporating cutting-edge 2025 UX & UI eCommerce trends to make your brand stand out.

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Why Shopify?

Why Migrate to Shopify Hydrogen?

Hydrogen’s React Server Components and server-side rendering ensure minimal JavaScript is sent to the client. This means faster load times, smoother navigation, and higher conversion rates.

Hydrogen’s headless approach decouples your front-end from Shopify’s backend, making it simple to add new integrations or overhaul design elements without starting from scratch.

Ditch the constraints of Liquid templates. With Hydrogen, every pixel is customizable, letting you create on-trend, immersive experiences that capture your brand’s uniqueness.

Deploy on Oxygen or the modern hosting platform of your choice for edge rendering and CDN support, ensuring your site reaches customers everywhere with minimal latency.

Tap into the Storefront API for dynamic product recommendations, custom user flows, and robust A/B testing capabilities that can drive 15-20% increases in sales (according to Forrester Research).

With server-rendered pages and advanced routing, you’ll have greater control over SEO elements like meta tags, sitemaps, and structured data—letting you climb search rankings faster.

Our Full-Service Migration Package

Strategy & Roadmap

Discovery Sessions

We analyze your business goals, target audience, and brand identity.

Technical Audit

Our experts examine your current Shopify setup to plan a seamless migration with minimal downtime.

Cutting-Edge 2025 UX & UI Redesign

Trend Analysis

We integrate the latest in eCommerce design-think minimal layouts, interactive 3D product previews, smooth micro-animations, and intuitive, mobile-first navigation.

Brand Identity Enhancement

Each page is thoughtfully tailored to reflect your brand values, offering an elevated look-and-feel that stands out in a crowded marketplace.

Hydrogen Development & Integration

React Server Components

We build your storefront with a modular approach for optimal performance.

Custom Features

From advanced filtering options to dynamic product grouping, we customize each aspect to suit your exact business needs.

Third-Party Integrations

Need a headless CMS, loyalty program, or external analytics? We seamlessly integrate any tools your business relies on.

Speed & Performance Optimization

Edge Rendering & Caching

By deploying to servers closest to your customers, we reduce latency and boost load times.

Code Splitting & Lazy Loading

We only serve the essential JavaScript required, ensuring swift page transitions and a smooth user experience.

SEO & Launch Support

Technical SEO

Enhanced meta tags, canonical URLs, structured data, and dynamic sitemaps to help you rank higher on Google.

Soft Launch & QA

Before going live, we rigorously test performance, user flows, and conversions. 

Post-Launch Monitoring

We track your store's metrics closely to ensure you’re seeing tangible improvements in speed, engagement, and revenue.

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Benefits You’ll Experience

Up to 30–50% Lighter JS Bundles

Reduced script loading times bolster site speed and user satisfaction.

Higher Conversions

Faster load times and enhanced UX can yield up to a 7% boost in conversions for every second shaved off page load (Aberdeen Group).

Increased Organic Traffic

Improved Core Web Vitals and SSR can lead to better SEO rankings.

Agile Experimentation

Easily test new features, pricing models, or checkout flows without overhauling your entire site.

Global Scalability

Whether you’re expanding internationally or dealing with large traffic spikes, Hydrogen’s headless architecture supports it all.

The world’s most innovative brands 🤝 work with Arctic Grey

34%

34% Sales Increase in 6 Months

Arctic Grey has been instrumental in enhancing user experience, increasing conversion rates, and providing essential backend development support that has propelled our business growth.

Jen Apple

Jen Apple, Director of E-commerce at Lids

22%

22% Sales Increase in 30 Days

The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.

Dyandra Raye

The Cashmere Sale

30%

30% Conversion Rate Improvement

We've worked with several other web developers, and AG has been my best experience by far. They are reliable, prompt, knowledgeable, talented, and very organized. My company has relied on AG for 5+ years, and at this point, would not consider working with anyone else.

Sophie

Ken & Dana Design

22%

22% Average Order Value Increase

Arctic Grey has been awesome with the helping with the overall vision of what we wanted to accomplish when we set out on this re-platform and redesign. We hit various unexpected issues during the migration, and they were handled quickly and responsively.

Dyandra Raye

Oshēn Salmon

48%

48% Increase in Site Speed

The team at Arctic Grey worked with us at Woodland Essence to rebuild our Shopify website after our original developer moved on. Anthony and his team of programmers were Dyandra Raye Woodland Essence during the design phase and the launch.

Dyandra Raye

Woodland Essence

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Why Choose Arctic Grey?

Seasoned Shopify Experts

We’ve been unlocking eCommerce success for years, specializing in high-impact Shopify builds.

Certified Hydrogen Developers

Our team is up-to-date with Shopify’s cutting-edge frameworks and best practices.

Proven Track Record

From small boutiques to enterprise -level merchants, we deliver consistent, measurable results.

White-Glove Service

Expect clear communication, milestone tracking, and a dedicated project manager to guide you at every step.

Ready to Transform
Your Storefront?

Stop settling for outdated themes and slow load speeds. Embrace the next generation of Shopify with a storefront that wows customers and boosts your bottom line. Let Arctic Grey lead the charge in migrating you from Liquid to Hydrogen—so you can focus on what matters most: growing your brand and delighting your customers.

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Performance and 
Conversion Rate Data

Impact of Site Speed on Conversions

Deloitte Report (“Milliseconds Make Millions”, 2019)

Found that a 0.1s improvement in mobile site speed can increase conversion rates by 8.4% for retail sites. Although this study isn’t exclusive to Shopify or Hydrogen, it highlights the general correlation between faster site speeds and higher conversions.

Google Research / SOASTA

A study noted that as page load time goes from 1 second to 3 seconds, the probability of a bounce increases by 32%. Hydrogen’s server-side rendering (SSR) and partial hydration can mitigate this problem by reducing Time to First Byte (TTFB) and Time to Interactive (TTI).

Server Rendering and Bundle Size

Shopify on React Server Components (RSC)

Shopify has advocated that React Server Components allow developers to “drastically reduce the amount of JavaScript that needs to be downloaded to the client.” This generally results in better performance metrics like First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

Industry Data on Client-Side Bundle Sizes

The HTTP Archive (2022) indicates that the median eCommerce storefront can easily exceed 2.5MB of transferred resources. By splitting logic between the server and client (i.e., partial hydration), Hydrogen sites often reduce the amount of JS sent to the browser, lowering page weight and speeding up load times.

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Developer Adoption and React Ecosystem

Developer Adoption and
React Ecosystem

Popularity and Ecosystem Maturity

npm Download Stats

React consistently averages millions of weekly downloads on npm. This vibrant community means faster updates, lots of open-source packages, and readily available documentation—all of which support the claim that finding React developers is generally easier than finding Liquid experts.

State of JS Surveys (2021, 2022)

React remains one of the top frameworks in terms of usage and satisfaction. A large developer base typically translates to broader community support, tutorials, and third-party integrations (e.g., for analytics, SEO, testing).

Impact of Modern Build Tools

Faster Build & Dev Cycles

Tools like Vite, Webpack, and esbuild can drastically reduce development build times compared to older workflows. Hydrogen’s recommended toolchains typically incorporate these modern bundlers, resulting in improved developer experience.

Headless Commerce and Personalization

Growth of Headless Commerce

Gartner Research

Predicted that by 2023–2025, organizations that have adopted a composable (headless) commerce approach will outpace competition in digital commerce speed of new feature implementation by 80%. This supports the argument that a headless approach (like Hydrogen) offers greater agility.

Case Studies (General Headless Migrations)

While not always specific to Hydrogen, many brands that migrated from monolithic systems to headless setups reported improved site speed, easier personalization, and faster experiment iterations. For instance, companies like Nike and Target have publicly discussed how a headless approach enabled them to scale and customize their storefronts more effectively.

Personalization and A/B Testing

Forrester Research

Found that advanced personalization can drive a 15%–20% increase in sales for certain eCommerce verticals. Hydrogen’s granular control of the front-end (and decoupling from the back-end) simplifies the process of creating dynamic, highly targeted experiences.

Specific Shopify Hydrogen Insights

Internal Benchmarks from Shopify

Hydrogen Documentation

Shopify’s official docs highlight that React Server Components and streaming server rendering “enable faster initial loads compared to fully client-rendered SPAs.” While Shopify hasn’t published extensive brand-by-brand benchmarks, they emphasize that lowering client-side JS is a key factor in improving Core Web Vitals.

Shopify’s Oxygen Hosting

Oxygen (Shopify’s hosting solution for Hydrogen) is distributed globally. Early adopters have seen improvements in TTFB due to edge rendering near end-users, supporting the claim that edge serverless infrastructure can reduce latency.

Real-World Storefront Examples

Because Hydrogen is still relatively new, large-scale data on widespread adoption is limited compared to Shopify Liquid. However, early pilot merchants and Shopify-partnered agencies have reported

30–50% reduction

In the size of JavaScript bundles by switching from typical Liquid + client-side frameworks to server-driven React components.

Quicker iteration

On custom flows like subscriptions and B2B wholesale portals, thanks to the direct integration with the Storefront API.

SEO and Content Management

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SEO Benefits of SSR

Core Web Vitals

Google’s ranking factors increasingly weigh performance metrics (LCP, FID, CLS). Server-Side Rendering (and partial hydration) generally improves these metrics, potentially bolstering SEO.

Dynamic Rendering

Hydrogen’s support for dynamic route structures (via React Router) allows for more precise SEO optimizations. A common approach includes creating canonical tags, dynamic sitemaps, and structured data. According to a 2022 study by Conductor, well-structured SEO can lead to an average 32% increase in organic traffic.

Headless CMS Integrations

Faster Content Changes:

Teams using a headless CMS like Contentful or Sanity often see content updates go live in minutes—no re-deploy of the entire site. This speed and flexibility can support more frequent content changes, driving up engagement and, by extension, sales.

Business and Operational Insights

ROI of Faster Sites

Aberdeen Group Study

Found that a 1-second delay in page load can lead to a 7% reduction in conversions. Conversely, improving site speed by 1 second can yield a 7% uptick in revenue. For many eCommerce brands, this improvement alone can justify the cost of a Hydrogen migration.

Differentiation and Scalability

Unique Branding

According to multiple Shopify agency case studies, brands that deviate from standard themes to fully custom experiences often see higher retention and brand recognition. While quantifying “brand differentiation” is nuanced, many brands point to improved repeat purchases when the UX is distinct and well-optimized.

Microservices Growth

As your store grows, you might introduce specialized microservices (like AI-driven recommendations or advanced loyalty programs). A headless architecture (as used by Hydrogen) allows you to integrate these without overhauling the entire site, reducing long-term tech debt.

In Summary

While there isn’t a single monolithic study that isolates “Liquid vs. Hydrogen” data across thousands of stores, a significant body of industry research and early Hydrogen case studies strongly support the notion that:

Faster sites improve conversions and SEO.
React-based architectures are widely adopted, well-supported, and easier to iterate on for modern eCommerce demands.
Headless commerce generally offers greater flexibility, personalization, and scalability than monolithic approaches.

These improvements - from reduced bounce rates to better developer productivity - explain why so many merchants see Hydrogen as a worthwhile investment. If you’re seeking more in-depth metrics for a specific store, the best approach is to run an A/B test or pilot project, measuring metrics like PageSpeed Insights scores, Core Web Vitals, and actual conversion rates before and after migrating.

Migration Case Studies

Apps we used:

Apps Utilized

An elegant Shopify Store designed and built for EBY by Sofia Vergara

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“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”

EBY by Sofia Vergara

Marketing Manager

Apps we used:

Apps Utilized

A dynamically personalized Shopify Store developed & maintained for Bark

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“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”

Nari Sitaraman

Chief Technology Officer

Apps we used:

Apps Utilized

A sophisticated Shopify Store designed and built for
Harvard University

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“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Daniyal S.

Harvard University

Apps we used:

Apps Utilized

An iconic Shopify Store
designed and built for The
Cashmere Sale

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“The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.”

Samantha Ferroggiaro

The Cashmere Sale

Apps we used:

Apps Utilized

An iconic Shopify Store designed and built for Ebbets

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“Our customers were given the opportunity to embark on an unforgettable journey, forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”

Ashley

Founder & CEO, Tired Mama

Apps we used:

Apps Utilized

An iconic Shopify Store designed and built for Dr Green Life Organics

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Ashley

Founder & CEO, Tired Mama

Apps we used:

Apps Utilized

A Shark Tank Shopify Store designed and built for Bertello

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“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”

Andy Bert

Founder

Apps we used:

Apps Utilized

A nostalgic UX shopping
experience designed for
Sesame Street

Michael C.

Principal, The Wildflower Group

Apps we used:

Apps Utilized

A sophisticated Shopify
Store designed and built
for State & Liberty

“The turn around times are typically always within 24 hours, sometimes even faster, and the work done is always phenomenal. We recommend Arctic Grey.”

Jake Allain

Chief Operating Officer

Apps we used:

Apps Utilized

An iconic Shopify Store designed
and built for Peanuts aka
Snoopy and the gang

“They created engaging opportunities for our customers to interact with the characters we love, turning shopping into an unforgettable experience.”

Michael C.

Principal, The Wildflower Group

Apps we used:

Apps Utilized

A delightful Shopify Store
designed and built for
Moonbug & Cocomelon

Through innovative initiatives, our customers were afforded the chance to form connections with beloved characters - transforming shopping into an entirely unique experience.

Michael C.

Principal, The Wildflower Group

Apps we used:

Apps Utilized

A luxury Shopify Store
designed and built for
SarahChloe

“Arctic Grey quickly distinguished themselves as a top-tier partner, armed with extensive Shopify Plus expertise and clear lines of communication.”

Zahava R.

Founder - Sarah Chloe Jewelry

Apps we used:

Apps Utilized

A charming Shopify Store
developed for Happy Little
Camper by Hillary Duff

“Throughout the process they demonstrated an unparalleled level of enthusiasm and commitment to success that truly made them stand out from the rest.”

Meagan H.

eCommerce Manager

Get Started Today

Take the leap into the future of eCommerce.

Fill out the form below to schedule a free consultation and discover how Hydrogen can revolutionize your Shopify store.

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Arctic Grey: Your partner in building the fastest, most flexible, and visually stunning storefront possible on Shopify Hydrogen. Let’s create something extraordinary together.