A Home Run Shopify
Store designed and built
for Wipstitch
Our customers say
Excellent
Introduction: More Than Just a Redesign—A Revenue Transformation
At Arctic Grey, we don’t just design Shopify stores—we engineer growth. When our client came to us, they had an outdated-looking theme that failed to convert visitors into buyers. They were already on Shopify but weren’t maximizing their store’s potential.
Their store was stuck in a cycle of low conversions, high cart abandonment, and sluggish sales growth. With Black Friday Cyber Monday (BFCM) on the horizon, they needed a fast, strategic, and results-driven transformation.
What followed was a complete overhaul—a data-driven, UX-optimized Shopify rebuild that led to a 187% increase in sales, a 127% surge in conversion rates, and a 381% rise in total orders. Here’s how we did it.
127%
Conversion Rate: 127% Increase More visitors turned into paying customers
187%
Sales Growth: 187% Increase More revenue with the same traffic
24%
Average Order Value (AOV): 24% Increase Customers now spend more per order
The Challenges: A Shopify Store That Wasn’t Built for Growth
Despite offering great products, our client was struggling with
An outdated theme that looked untrustworthy: Their site lacked the modern design elements needed to build credibility and keep shoppers engaged.
A frustrating user experience: Slow site speed, poor mobile optimization, and confusing navigation discouraged potential buyers from completing purchases.
A low conversion rate of just 1.52%: Shoppers visited, browsed, and then left without buying.
High cart abandonment: Customers were adding products to their carts but not following through with checkout.
Underwhelming sales performance: Despite being on Shopify, their store wasn’t capitalizing on traffic or optimizing revenue per visitor.
With BFCM 2024 approaching, the client needed results—fast.
The Wipstitch Solution: A Complete Shopify Rebuild That Delivered Explosive Growth
We took a holistic approach to fixing their store, implementing a conversion-first strategy backed by data. Our improvements included:
A cutting-edge Shopify theme built for conversions: We designed a sleek, modern, and intuitive UI that instantly built trust and guided shoppers smoothly from browsing to checkout.
Optimized site speed & mobile experience: Ensuring blazing-fast load times and a frictionless shopping experience across all devices.
Streamlined navigation & checkout flow: Making it easier than ever for customers to find what they want and purchase with confidence.
Strategic upsells & cross-sells: Increasing Average Order Value (AOV) by offering relevant add-ons at checkout.
Conversion-boosting trust signals: Including customer reviews, secure checkout badges, and scarcity indicators to drive urgency.
Enhanced cart recovery tactics: Reducing cart abandonment with exit-intent popups, abandoned cart emails, and a frictionless checkout process.
A truly elevated digital storefront
Wipstitch partnered with Arctic Grey to modernize and optimize their website experience across desktop and mobile. By streamlining navigation, enhancing performance, and implementing scalable design systems, we helped increase engagement, reduce bounce rates, and ultimately boost conversion. This collaboration demonstrates the measurable impact of strategic UX and development improvements.
Mobile-First Architecture: We redesigned the site with a mobile-first mindset, ensuring fast load times, intuitive navigation, and adaptable layouts across all devices. Key pages were restructured for clarity and accessibility, while product discovery was enhanced with a simplified filtering system and prominent seasonal callouts. The result: a frictionless mobile experience that catered to on-the-go users and maximized session value.
Unified Design System: We built a cohesive design language that brought consistency across all digital touchpoints. From homepage banners to PDP modules, every component was rebuilt using scalable, reusable elements—making the site easier to maintain and faster to iterate on. This visual alignment reinforced brand trust and gave users a seamless journey from first click to checkout.
Performance Optimization: We conducted a full audit of the site’s technical performance and implemented backend and frontend optimizations to improve page speed, accessibility, and SEO readiness. Lazy loading, code splitting, and optimized asset delivery resulted in a significant performance lift, especially on mobile. These enhancements not only improved the user experience but also positively impacted organic rankings and conversion rates.
Arctic Grey UI/UX Design Approach.
Improving the desktop user experience is essential for keeping visitors engaged and satisfied with any website. For Wipstitch we focused on intuitive navigation and filtering, responsive design, and clear call to action. We maintained consistent branding throughout their website, including colors, fonts, and design elements.
A cohesive brand identity helps users recognize your website and builds trust. It was important to their aesthetic to maintain a clean and organized layout, using the white space strategically and bold call to action buttons. Well-spaced content makes it easier for users to digest information and focus on essential elements, leading to easier browsing and higher click rates and conversion.
Improving desktop UX keeps visitors engaged — but mobile matters just as much.
For Wipstitch, we focused on:
- Easy navigation & filtering
- Responsive design
- Clear calls to action
We kept branding consistent across colors, fonts, and design elements.
A strong visual identity builds trust. Wipstitch’s clean layout, strategic white space, and bold CTAs make key info easy to find. Clear spacing guides users to what matters, boosting clicks and conversions.
The Results: A Shopify Store That Now Converts Like Crazy
Conversion Rate: 127% Increase
More visitors turned into paying customers
Sales Growth: 187% Increase
More revenue with the same traffic
Orders Fulfilled: 262% Increase
Better inventory turnover and happier customers
Average Order Value (AOV): 24% Increase
Customers now spend more per order
Cart Abandonment Rate: Dramatically Reduced
More completed purchases, less revenue leakage
Why This Matters: A Real-World Proof of the Wipstitch Difference
At Arctic Grey, we believe every merchant deserves a Shopify store that works for them—not against them.
This case study is proof that when you combine great design, strategic optimization, and smart UX decisions, the results speak for themselves:
- More sales
- More conversions
- More profit
If your Shopify store isn’t converting like it should, let’s fix that.
Book a free strategy call today, and let’s build your high-converting Shopify store together!
Why Work With Arctic Grey?
Arctic Grey specializes in high-performance Shopify experiences that turn browsing into buying. Our team is obsessed with data-driven results, merchant success, and creating stores that drive real revenue growth.
When you work with us, you get:
- Proven expertise in Shopify optimizations
- A tailored strategy for YOUR store’s success
- Ongoing support to keep improving conversions
Let’s make your next Shopify transformation the best investment you’ve ever made.
Contact Arctic Grey today and let’s start scaling your store.
Built with Shopify Customizer
Accelerate your AOV with a dynamic Cart Drawer and gifting
UX for Cart Drawers
Effortlessly view cart contents and explore personalized upsell options with a sleek, sliding cart drawer. Keep browsing without interruptions—stay on the page you’re viewing and seamlessly continue shopping without detouring to a separate cart page.
Free Shipping and Gifting Options
Displaying free shipping thresholds encourages users to add more items to qualify, leading to larger orders. This is particularly effective in the cart drawer, where users can monitor their progress towards free shipping in real-time.
Klaviyo Email & SMS Integration
Offering personalized email and SMS marketing through Klaviyo drives customer engagement and boosts retention by delivering timely, data-driven messages. This seamless integration with Shopify enables merchants to automate abandoned cart flows, post-purchase follow-ups, and product recommendations based on customer behavior. With advanced segmentation and analytics, Klaviyo helps brands increase lifetime value and generate higher revenue per customer.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Thiara Fernández
Account Executive
Caroline Jay
eCommerce Manager
Hugo Silva
Senior Solutions Architect
Maddie Schwartz
Senior Account Executive
Best Website Design 2022
Best Web Developers in New York 2022
Top Web Developers 2020
Top Web Developers 2024
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency 2024
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
Final Thoughts
This project was more than just a redesign—it was a turning point for this Shopify store’s success.
From an outdated theme with low conversions and high cart abandonment to a high-performing, revenue-generating powerhouse, we helped our client turn their store into a conversion machine
Now, it’s your turn. Ready to transform your Shopify store?
Let’s talk. Arctic Grey is ready to build your success story.
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