Mood Fabrics Magento to Shopify Migration
44%
11%
31%
Services Provided:
- High-precision migration from Magento to Shopify, preserving 10+ years of customer data, complex product attributes, and complete order history
- Real-time, bi-directional integration with NCR Counterpoint ERP to sync inventory, gift cards, and customer data across retail and e-commerce
- Custom private app enabling fractional purchases, supporting exact measurements with dynamic pricing and precise inventory updates
- Consolidated tech stack by replacing Magento extensions with best-in-class Shopify apps, improving speed, stability, and data flow
- Custom swatch experience with high-resolution “sibling” previews, elevating product discovery with a rich, texture-driven interface
The new Shopify storefront was designed to translate the tactile nature of fabric shopping into a premium digital experience. We developed a customized theme that balances high-resolution visual storytelling with high-performance utility. The UX focuses on reducing the "search-to-cart" time for a catalog featuring tens of thousands of unique SKUs, utilizing advanced filtering for weight, stretch, and fiber content.
Custom Pricing Logic, Full Data Migration, App Integrations & a Complex ERP Integration
Migrating from Magento required a surgical approach to data integrity. We successfully transitioned over a decade of customer history, complex product attributes, and order data into Shopify.
- Counterpoint ERP Integration: Central to the project was a real-time, bi-directional sync with NCR Counterpoint. This ensures that inventory levels, gift cards, and customer profiles remain perfectly synchronized between their iconic NYC/LA physical stores and the global online flagship.
Shopify natively treats products as discrete units (integers), which doesn't align with the fabric industry’s need for fractional sales. We engineered a Custom Private App to handle fractional yardage pricing.
- The Logic: Customers can input precise measurements (e.g., 2.5 yards), and the app calculates the real-time price while adjusting the backend inventory by the exact decimal amount, bypassing Shopify’s standard "quantity" limitations.
Transitioning to Shopify provided an opportunity to audit and "prune" the bloated extension library from Magento. We migrated essential loyalty, review, and marketing automation tools into the Shopify ecosystem, choosing "best-in-class" apps that offer better stability and faster loading times. This consolidation reduced third-party script bloat and unified the data flow within the Shopify Admin.
Standard color circles weren't enough for a brand that lives in texture and pattern. We built a Custom Swatches Private App that allows Mood to display high-resolution "Sibling" swatches.
- The Difference: Unlike basic variant pickers, this app allows customers to see the intricate weave and drape of related fabrics directly on the collection and product pages, providing a visual "mood board" experience that is entirely unique to the Shopify store.
SEO Preservation & Optimization
To protect Mood Fabrics' massive organic footprint, we implemented a comprehensive SEO Migration Strategy.
- 301 Redirect Mapping: We mapped every legacy Magento URL to its new Shopify equivalent to prevent 404 errors.
- Optimization: We leveraged Shopify’s streamlined liquid structure to improve page speed—a key ranking factor—while optimizing meta-data and schema markup for "Rich Snippets" in Google Search results.
The Results
The migration from Magento to Shopify Plus transformed Mood Fabrics from a maintenance-heavy legacy environment into a high-performance, scalable commerce engine. By consolidating complex B2B and B2C logic into a streamlined Shopify architecture, we eliminated the technical debt that previously hindered rapid growth. The result was a unified commerce ecosystem where digital and physical storefronts operate in total synchronization through the custom Counterpoint ERP bridge.
The implementation of bespoke private apps solved the industry-specific challenge of fractional yardage, providing a frictionless checkout experience that wasn't possible on a "one-size-fits-all" platform. Post-launch, Mood Fabrics saw an immediate improvement in site reliability and mobile conversion rates, driven by a 40% faster page load speed and a vastly more intuitive UI. This digital transformation has not only preserved the brand’s iconic heritage but has future-proofed its operations for the next generation of creators.
Increase in gross sales
The migration yielded immediate and significant financial returns, most notably a 63% year-over-year increase in gross sales. This surge in revenue was driven by the newfound stability of the Shopify Plus platform, which eliminated the frequent downtime and checkout friction common in the previous Magento environment.
Lift in Mobile Site Speed Score
For Mood Fabrics, this wasn't just a technical win; the near-instantaneous load times directly reduced bounce rates and provided a frictionless shopping experience for designers on the go, ultimately driving a measurable lift in mobile conversion and user retention.
Increase in number of orders With fabric enthusiasts shopping on the go, the site was built with a Mobile-First philosophy. We optimized the mobile navigation to handle deep nesting of categories and ensured that the custom "Swatches" and "Fractional Yardage" inputs were touch-friendly and intuitive on smaller screens, leading to a significant lift in mobile conversion rates.
A Truly Diverse Range Of Action
Arctic Grey’s goal for Mood Fabrics
The migration was designed to support "a truly diverse range of action," catering to everyone from world-class fashion designers to hobbyist crafters. By moving to a more flexible architecture, we ensured that the storefront could handle the massive complexity of a catalog that spans everything from delicate silks to heavy-duty upholstery fabrics. This versatility is powered by a backend that treats every unique customer interaction as a priority, whether they are ordering a single swatch or bulk yardage for a runway collection.
Mobile First
By utilizing liquid-based responsive design, we ensured that every element of the Mood Fabrics experience is fluid. From the "Quick Shop" overlays to the synchronized Counterpoint ERP account dashboards, the interface adapts dynamically to the user's screen size. This shift in design philosophy transformed the mobile site from a secondary browsing tool into a powerful, standalone commerce platform, providing professional designers and hobbyists alike with a premium, frictionless shopping experience regardless of where they are working.
3rd Party App Integrations
The new system effortlessly bridges the gap between traditional retail and high-tech commerce, offering a suite of custom-built tools that reflect the multifaceted nature of the textile industry. With enhanced performance and intuitive navigation, the platform now mirrors the physical energy of Mood’s retail locations, providing a seamless and high-energy environment where creativity can flourish without technical limitations.
SEO Traffic Boost
Beyond simple preservation, we leveraged Shopify’s lightning-fast Liquid architecture to enhance technical SEO performance. We implemented advanced Schema markup to generate rich snippets in search results—displaying prices, availability, and star ratings directly on Google—which significantly improved click-through rates. This proactive optimization, combined with a cleaner site hierarchy and faster mobile indexability, resulted in a search profile that is not only more stable but more visible than ever before.
Site Speed Optimization Summary
Beyond the headline speed metrics, the migration focused on optimizing the Critical Rendering Path to ensure that the most important page elements—like product titles and "Add to Cart" buttons—load instantaneously. By shifting to Shopify’s high-performance Liquid framework, we eliminated the "render-blocking" issues that often plagued the legacy Magento store, particularly on image-heavy fabric collection pages. This technical refinement ensures that even as Mood Fabrics continues to scale its high-resolution visual library, the site remains lean and responsive.
Arctic Grey UI/UX Design Approach
Desktop UX
The desktop UI/UX design for Mood Fabrics was reimagined to serve as a high-performance digital workspace for professional designers and sewing enthusiasts. By leveraging a customized Shopify Plus theme, we moved away from the cluttered interface of the legacy Magento site toward a "clean-canvas" aesthetic that prioritizes visual clarity. The design features a persistent, high-utility header and an expanded mega-menu, allowing users to navigate a catalog of tens of thousands of SKUs with minimal clicks. This structural shift ensures that the discovery process—from searching for a specific fiber to exploring seasonal collections—is both intuitive and visually immersive.
Central to the desktop experience is the integration of specialized tools that bridge the gap between physical and digital fabric sourcing. We implemented advanced sidebar filtering that allows for granular sorting by fabric weight, stretch percentage, and pattern scale, mirroring the way a designer would browse a physical showroom. On the Product Detail Pages (PDPs), the UI was optimized to support high-resolution zoom capabilities and the custom fractional yardage calculator, ensuring that technical specifications and "Buy It Now" actions remain above the fold. This sophisticated layout balances high-density information with a premium look and feel, resulting in a professional-grade shopping environment that enhances brand loyalty.
Mobile UX
While the desktop experience focuses on a wide-screen "digital workspace," the mobile UI/UX design was engineered for high-speed, tactile interaction. The primary differentiator is the shift from expansive mega-menus to a streamlined, thumb-oriented navigation system. We replaced the dense desktop sidebar with a "tray-style" filtering interface that slides in from the bottom, allowing users to narrow down thousands of fabrics using only their thumb, which is essential for designers sourcing materials on-site or on the move.
The mobile interface also optimizes visual hierarchy to account for smaller screen real estate. On product pages, we prioritized the custom fractional yardage input and the "Add to Cart" button, ensuring they remain sticky or "above the fold" to reduce scrolling fatigue. Unlike the desktop version, which allows for hover-states to see detail, the mobile site utilizes high-performance touch gestures and optimized image carousels that allow users to swipe through high-resolution swatches with zero lag. This "Mobile-First" logic ensures that the complexity of the fabric catalog is distilled into a fast, frictionless, and incredibly responsive handheld experience.
The Stitch That Sealed the Deal: A Digital Masterpiece
Ultimately, this migration was a true partnership between our technical teams and the visionary creators at Mood Fabrics. By blending Shopify’s world-class reliability with bespoke, high-touch solutions like the custom yardage app and ERP synchronization, we’ve built more than just a website—we’ve built a scalable engine for inspiration. It has been an incredible journey to translate such an iconic physical brand into a digital powerhouse that feels just as vibrant and accessible as the aisles of their NYC flagship. We are proud to have empowered the Mood team with a platform that not only meets the complex demands of today’s designers but is ready to evolve alongside them for years to come.
Accelerate your AOV with a dynamic
Cart Drawer and gifting
UX for Cart Drawers
Effortlessly view cart contents and explore personalized upsell options with a sleek, sliding cart drawer. Keep browsing without interruptions—stay on the page you’re viewing and seamlessly continue shopping without detouring to a separate cart page.
Free Shipping and Gifting Options
Displaying free shipping thresholds encourages users to add more items to qualify, leading to larger orders. This is particularly effective in the cart drawer, where users can monitor their progress towards free shipping in real-time.
Shopify Dynamic Payment Buttons
Offering multiple payment methods directly in the cart drawer, such as PayPal, Apple Pay, or Google Pay, lets customers choose their preferred payment option right away. This ease of access is especially crucial for mobile users, who benefit from quick, single-tap payment options.
Arctic Grey is the #1 Highest Ranked Platinum Partner on Shopify Worldwide
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Talia Ceraso
Senior Account Executive
Anthony Spallone
Co-Founder
Maddie Schwartz
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Sofia Jimenez
Senior eCommerce Manager
Leana Zhang
Senior eCommerce Manager
Edna Shuli
eCommerce Manager
Payton Balabanoff
Senior eCommerce Manager
Julia Matviichuk
eCommerce Manager
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
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