The elegance and simplicity of our design approach at Arctic Grey have elevated the shopping experience, leading to a remarkable 52% increase in conversion rate and a 19% rise in average order value. It is a testament to the power of design to enhance the UX.

The goal with Harvard University

At Arctic Grey, we are honored to have partnered with Harvard University to craft a shopping experience that caters to the busy, mobile consumer. Our mobile-first approach was seamlessly integrated to ensure that the customer's experience was seamless and personalized at every touchpoint. We employed our ease of shopping strategy to provide an unparalleled level of convenience and satisfaction for valued customers.

The Challenge

At Arctic Grey, we were tasked with the challenge of reshaping the Shopify store for Harvard University to provide a more seamless and personalized shopping experience for their customers. To achieve this, we employed a data-focused approach and A/B testing to gather insights on customer behavior and preferences.

Using this data, we built a shoppable collection page from scratch that was tailored to the needs of the busy, mobile shopper. This page featured an intuitive layout and easy-to-use navigation, making it simple for customers to find and purchase the products they were looking for.
In addition to the collection page, we also created an upsell cart drawer that was designed to increase conversions by highlighting related products and offering customers the opportunity to add them to their cart with just a few clicks. This feature was built to provide an easy way to upsell and increase the order value.

Overall, the combination of data-driven design and A/B testing allowed us to create a tailored and highly effective shopping experience that exceeded the expectations of both Harvard University and their customers. It was a true testament to the power of design to drive business success.

A diverse range of action

Arctic Grey partnered with Harvard to craft an immersive shopping experience across mobile and desktop devices. Our goal was to create an effortless and intuitive experience that would encourage customers to fill their carts and check out quickly.

To achieve this, we designed a frictionless shopping process that was optimized to maximize conversions. Our expertise in user experience design allowed us to identify upsell opportunities in the customer journey that would delight and surprise customers, driving not only an increase in conversion rate but also in average order value.

The final result of our collaboration was a seamless and personalized shopping experience that exceeded expectations, with improved conversion rate and average order value.

  • Mobile First: Arctic Grey conducted an extensive analysis of customer data and collaborated closely with the Harvard team to gain valuable insights. The data made it evident that a mobile-first approach was crucial for success. Through our rigorous A/B testing and data evaluation process, we honed in on a mobile experience that ensured optimum performance. Every design decision was made with the user's experience in mind, resulting in a seamless and personalized experience on mobile devices.

  • Site Speed: We understand that website loading speed is a critical factor in determining conversion rate. A slow website can result in missed opportunities as customers are more likely to bounce. Our research has shown that even a one-second improvement in load speeds can lead to an astounding 17% increase in conversions. Our mission was to guarantee outstanding, high-speed performance on both desktop and mobile platforms. We worked diligently to optimize every aspect of the website, from code to content, to ensure that the customer's experience was not hindered by slow load times. Our efforts were rewarded with awe-inspiring site speed results, providing a seamless and efficient experience for the customer and ultimately driving conversions.

Engineering each solution

Arctic Grey has taken an innovative approach to customer experience. Our research efforts have allowed us to pinpoint areas of confusion in the shopping experience, enabling us to make adjustments and improvements to the user journey for customers shopping for subscriptions. This has resulted in a more engaging and satisfying experience for our customers. Our findings will serve as a guide in developing future projects.

Throughout the project, we have provided and continue to provide a variety of services and support to ensure a seamless and efficient experience for our customers.

  • Product Development

  • Mobile Optimization

  • Full Responsive Experience

  • Site Speed Optimization

  • Core Web Vitals Management

  • 24/7 On Demand Support

  • Custom Upsell Cart Drawer

  • CRO & AOV Optimizations

  • E2e Shopping Experience

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Daniyal S.

eCommerce Manager
Harvard University

The Outcome

At Arctic Grey, we are thrilled to have introduced our phase-based updates to the Harvard University user experience, resulting in substantial increases in conversions. To further enhance this success, we are meticulously logging interactions between users and our site via heat mapping and custom reporting. This valuable data gives us an in-depth understanding of how customers interact on the platform, allowing us to make targeted A/B testing decisions for optimal outcomes.

As part of our commitment to providing our customers with new and innovative experiences, we are diligently working to perfect a scalable process. We understand the importance of not only creating an outstanding customer experience but also crafting efficient administrative tools that enable us to seamlessly add more features and intricate workflows while maintaining a flawless usability.

Get a Free Shopify Concept Design

See what we can do for you before you pay a dime. We will map out a fully custom front page concept design for your new Shopify Store:

Get your Free Custom Built Shopify Store Concept Design! See what we can do for you before you pay a dime.

More Case Studies

Apps we used:

Apps Utilized

A dynamicly personalized
Shopify Store developed &
maintained for Bark.

“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”

Nari Sitaraman

Chief Technology Officer

Apps we used:

Apps Utilized

A sophisticated Shopify Store designed and built for a
Harvard University.

“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”

Daniyal S.

Harvard University

Apps we used:

Apps Utilized

An elegant Shopify Store
designed and built for EBY
by Sofia Vergara.

“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”

EBY by Sofia Vergara

Marketing Manager

Apps we used:

Apps Utilized

An iconic Shopify Store designed
and built for Peanuts aka
Snoopy and the gang..

“They created engaging opportunities for our customers to interact with the characters we love, turning shopping into an unforgettable experience.”

Michael C.

Principal, The Wildflower Group

Apps we used:

Apps Utilized

A nostalgic UX shopping
experience designed for
Sesame Street

“Our customers were given the opportunity to embark on an unforgettable journey, forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”

Michael C.

Principal, The Wildflower Group