Our customers say
Excellent
The Superhighway to
Shopify Sucess
Migration from BigCommerce to Shopify
The journey began with migrating Ronaldo Jewelry from BigCommerce to Shopify. This transition allowed us to leverage Shopify's flexibility, modern interface, and powerful e-commerce tools, creating a solid foundation for future improvements.
Extra Boosts 🚀
- Filterable Collections for Easy Search
- Dynamic Product Variant Display
- Streamlined One-Page Checkout with Shopify Checkout Extensibility
- Seamless Slide-Out Cart Drawer
Mobile Space Optimization on Product Pages
We condensed the mobile space on product pages, enhancing the customer experience by minimizing distractions and keeping product details front and center. Our primary objective was to position the add-to-cart button above the fold, ensuring it’s always visible for quicker purchasing decisions. This update directly contributed to improved browsing efficiency and higher conversion rates for mobile users.
Extra Boosts 🚀
- Faster Add-to-Cart Process
- Reduced Vertical Scrolling
- Product & Options Always Visible
- Sticky Add-to-Cart Button
- Mobile-Friendly for Quick Shopping
- 100% Improved Conversion Rate (make this the most bold and ensure it stands out)
Enhanced Product Browsing Experience
To create a more immersive shopping experience & showcase each products details, we displayed one product card per row and applied a subtle 3% image overlay. This thoughtful design choice reduced empty white space, added visual depth, and drew greater attention to product details, transforming the browsing experience into a visually engaging journey.
Extra Boosts 🚀
- 18% Increased AOV
- Optimized Browsing Experience for Mobile Users
- Increased Conversion Rates
Introduction of Mobile Sticky Search and Footer
To improve the mobile shopping experience, we introduced a sticky search bar and a dynamic sticky footer. The search bar ensures easy access to product searches, while the sticky footer highlights key collections and products. We’ve also strategically designed the footer to ensure it remains visible when users first visit the site or when their browsing behavior indicates potential difficulty finding products. These features reduced navigation friction, increased product discovery, and led to noticeable improvements in user engagement metrics.
Extra Boosts 🚀
- Seamless Search Functionality
- Increased AOV
- Increased Add to cart rate
- Further enhanced the user browsing experience
The Ronaldo Jewelry Journey: Polishing Digital Strategies for Maximum Brilliance 
Ronaldo Jewelry, renowned for its handcrafted, high-quality, & timeless designs, has built a legacy of elegance and a commitment to excellence. Our collaboration with Ronaldo Jewelry began with a shared vision: to transform their online presence into a modern, user-friendly experience that reflects their dedication to craftsmanship and customer satisfaction.
The journey began with a migration from BigCommerce to Shopify, leveraging Shopify’s flexible, intuitive platform to establish a solid foundation for growth. This strategic move unlocked a suite of tools and features that empowered us to design an e-commerce experience as exceptional as Ronaldo’s jewelry itself.
Our redesign of Ronaldo Jewelry’s Shopify store didn’t just focus on aesthetics; it prioritized creating a shopping experience that aligns with the brand’s core values of elegance, precision, and excellence. By optimizing usability, enhancing mobile functionality, and improving visual appeal, we helped Ronaldo Jewelry achieve measurable results:
- Faster add-to-cart rates
- Higher mobile conversion rates
- Increased average order values
- Improved user engagement metrics
This case study highlights the transformation of Ronaldo Jewelry’s digital storefront into an elegant, high-performing space where craftsmanship meets convenience. From the flexibility of Shopify’s platform to thoughtful design choices, the journey reflects Ronaldo’s promise of excellence, ensuring customers feel valued every step of the way.
The results
The results
18%
18% Increased
Average Order Value
100%
100% Increased
Conversion Rate
250%
250% Sales Increase
The Challenge
When we began the redesign of Ronaldo Jewelry's online store, it was clear that several challenges were holding the site back from delivering a premium customer experience befitting the brand’s timeless craftsmanship. The old site was built on an outdated platform that lacked the flexibility and modern tools needed to support Ronaldo Jewelry's need to capture more sales in the D2C marketplace.
Product navigation and discovery were cumbersome, with no efficient way for users to filter collections or explore product variants dynamically. This led to frustration for customers and missed opportunities for conversion. Additionally, the mobile experience was far from seamless, and lacking of key features for conversion rate optimization such as a sticky add-to-cart button or mobile-friendly navigation elements. These shortcomings significantly impacted mobile user engagement and conversion rates on their previous platform.
The visual appeal of the site also fell short of reflecting the elegance of Ronaldo’s handcrafted designs. The product display lacked depth and polish, with too much white space and an ineffective product card layout that made browsing less engaging. The overall design felt outdated and cluttered, failing to showcase Ronaldo Jewelry’s unique selling points effectively.
Finally, site performance was hindered by redundant apps and an un-optimized infrastructure, leading to slower loading times and a less streamlined shopping experience. These issues collectively created a digital storefront that did not align with the brand’s reputation for excellence and timeless beauty.
The Solution
To address these challenges, we implemented a comprehensive redesign of Ronaldo Jewelry’s online store, focusing on both functionality and aesthetics to elevate the customer experience.
Improved Navigation: We introduced filterable collection pages and dynamic variant displays, streamlining product discovery and simplifying the decision-making process for customers.
Modernized Visual Design: By optimizing the mobile layout, reducing vertical scrolling, and adding features like a sticky add-to-cart button and a mobile-friendly navigation bar, we created a seamless shopping experience for on-the-go users.
Streamlined Infrastructure: Redundant apps were removed, and site performance was optimized, improving loading times and creating a more efficient and enjoyable shopping journey.
This holistic redesign ensured that Ronaldo Jewelry’s online presence now matches its reputation for craftsmanship and customer-first excellence.
A truly diverse range of action
Arctic Grey and Ronaldo joined forces to create an enhanced user experience for both mobile and desktop users, with the primary goal of driving upsell and cross-selling opportunities. Central to this endeavor was the development of a frictionless checkout process to optimize conversions. Drawing upon our expertise, we identified strategic upsell opportunities within the checkout funnel. The result? A remarkable improvement in Conversion Rate (CR) and Average Order Value (AOV), underscoring the success of our collaborative efforts.
Mobile First: By prioritizing the mobile experience, you cater to a larger audience, potentially capturing more leads and conversions. With the increasing use of mobile devices for search, an optimized mobile UX becomes crucial. Mobile-friendly websites are favored by search engines, leading to higher rankings and, consequently, increased search traffic. Mobile users often have different browsing habits and intentions compared to desktop users. By catering to mobile users' specific needs, you align the UX with their behavior, increasing the likelihood of conversions. For Ronaldo, this meant optimizing content placement and button placement to cater to their unique audience and stay true to their overall brand.
Optimized UX: In today's digital landscape, where users have numerous options, a superior UX can be a significant differentiator, helping a business stand out from its competitors. A smooth and intuitive UX design streamlines the conversion process, reducing friction and making it easier for users to complete desired actions, such as making a purchase or signing up for a service. With Ronaldo, we wanted to utilize advanced filtering options on collection pages, and optimize their overall spacing and button placement.
SEO Traffic: When products are well-placed and relevant to users search queries, search engines are more likely to rank the website higher in search results. This drives more organic traffic to the site. Search engines like Google consider user experience as one of the ranking factors. Websites and apps with better UX are more likely to rank higher in search results. Through the use of upsells and targeted product placement, we were able to provide an increase in sales by search traffic by 21%.
Site Speed: Website loading speed is a major factor in determining your conversion rate – too slow and customers will be more likely to bounce, resulting in missed opportunities. Our research shows that by improving load speeds by just one second you can reap an impressive 17% increase in conversions. Our mission was to guarantee outstanding, high-speed performance on both desktop and mobile platforms. Our efforts were officially rewarded with awe-inspiring site speed results.
Arctic Grey UI/UX Design Approach.
Improving the desktop user experience is essential for keeping visitors engaged and satisfied with any website. For Ronaldo we focused on intuitive navigation and filtering, responsive design, and clear call to actions. We maintained consistent branding throughout their website, including colors, fonts, and design elements.
A cohesive brand identity helps users recognize your website and builds trust. It was important to their aesthetic to maintain a clean and organized layout, using the white space strategically and bold call to action buttons. Well-spaced content makes it easier for users to digest information and focus on essential elements, leading to easier browsing and higher click rates and conversion.
Improving the mobile user experience is essential for keeping visitors engaged and satisfied with any website. For Ronaldo we focused on intuitive navigation and filtering, responsive design, and clear call to actions. We maintained consistent branding throughout their website, including colors, fonts, and design elements.
A cohesive brand identity helps users recognize your website and builds trust. It was important to their aesthetic to maintain a clean and organized layout, using the white space strategically and bold call to action buttons. Well-spaced content makes it easier for users to digest information and focus on essential elements, leading to easier browsing and higher click rates and conversion.
The Results
Ronaldo Jewelry’s mobile-optimized experience has driven significant improvements in sales, site exploration, and conversion rates. Strategic enhancements, such as upselling opportunities integrated throughout the site, have boosted online sales across the entire product range. Furthermore, our case study highlights the continuous post-launch improvements that have further elevated customer satisfaction, contributing to even higher retention rates and sustained business growth.
Built with Shopify Customizer
Accelerate your Growth with powerful Shopify Features
UX for Cart Drawers
Easily see cart contents and upsells with a sliding cart drawer modal. Users will stay on the page they're viewing, and continue shopping without navigating away to a cart page.
Shoppable Collection Pages
Minimize dropoffs by allowing shoppers to add to cart seamlessly and quickly, with a quick shop. All in stock sizes and colors are directly visible on the collection page.
SiteSpeed
Optimized site speed will have the greatest impact in not only improving your bounce rate, but increasing search engine rankings, and improved conversion rates overall.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Jenn Baratto
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Thiara Fernández
Account Executive
Humara Kausar
Senior Account Executive
Hugo Silva
Senior Solutions Architect
Maddie Schwartz
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Julian Bischoff
Hydrogen Solution Engineer
Caroline Jay
eCommerce Manager
Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.
During the project, we provided and continue to provide the following services and support:
- Strategic Product Placement
- Site Speed Optimization
- Custom Upsell Cart Drawer
- Email Marketing Optimization
- Core Web Vitals Management
- CRO & AOV Optimizations
- Full Responsive Experience
- 24/7 On Demand Support
- E2E Shopping Experience
The Conclusion
The transformation of Ronaldo's site experience to incorporate and highlight the full breadth of their product line stands as a testament to the innovative nature and growth of their brand. Our partnership, backed by Shopify's incredible features, app partnerships, and flexible platform, has allowed for their continued success and ensures their bright future.
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