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Lancer Skincare Promise: From Practice To Product
Lancer Skincare is the premier Beverly Hills-based skincare brand by world-renowned celebrity dermatologist Dr. Harold Lancer. Believing that skincare could do more, Dr. Lancer set out to develop his own line of products, and in 1985 The Lancer Method was born. The Lancer Method: Polish, Cleanse, and Nourish is the heart of Dr. Lancer’s skincare assortment and the first regimen he recommends to all new patients and Lancer Skincare customers alike. Since the inception of The Method, Dr. Lancer has successfully brought to life his philosophy of “From Practice To Product,” developing a full range of award-winning, at-home products that simulate the services provided to clients at the Lancer Dermatology Clinic in Beverly Hills.
The Lancer Skincare website reflects the brand’s luxury and expertise but faces critical challenges in delivering a seamless online experience. Built on the Magento platform, the website relies on numerous plugins and external developers, leading to inefficiencies and difficulty in maintaining consistent updates. Despite showcasing a comprehensive product catalog and advanced skincare regimens, the site struggles with slow load times, complex navigation, and a fragmented user experience. Addressing these issues through a migration to Shopify Plus is a pivotal step in aligning the website with the brand’s commitment to innovation and excellence. This transition aimed to deliver faster site speeds, a simplified UX, and greater transparency in eCommerce data, enhancing both operational efficiency and customer satisfaction.
53%
53% increase in total orders due bundling and subscription offering.
18%
Total sales increased by 18% in total sales as a result of updated PDP and collection pages.
15%
Up 15% in customer retention rate after revamping the loyalty program
The Challenge
The challenges faced by Lancer Skincare stemmed from their reliance on a complex and fragmented setup that hindered efficiency and growth. Their existing Magento platform, supported by numerous plugins, an external development team, and an A/B testing agency, posed significant limitations. These included lack of transparency in order and eCommerce data, slow site performance, and a disjointed user experience (UX). Additionally, the dependence on external developers for routine tasks—such as homepage updates, product launches, and landing page development—created bottlenecks and increased operational costs.
To address these challenges, Lancer Skincare aimed to transition to Shopify Plus, a more flexible and transparent platform. Key objectives included improving conversion rates and site speed, unifying the UX for a seamless customer journey, and reducing reliance on external support by empowering internal teams to manage updates and content more efficiently. This strategic shift was designed to streamline operations, enhance customer satisfaction, and support scalable growth.
The Solution
Our partnership with Lancer Skincare commenced with an understanding of their unique needs and goals. In optimizing their site and overall customer experience, we achieved the following milestones:
Enhance Conversion Rates (CVR) on Product and Landing Pages: Redesign Product Detail Pages (PDPs) and landing pages to focus on clear, compelling calls to action, optimized layouts, and user-centric designs. This will streamline the decision-making process, making it easier for customers to find and purchase products, ultimately driving higher conversions.
Boost Site Speed for Better User Experience: Improve page load times across the site to align with industry best practices, ensuring quick and seamless navigation. A faster site improves customer satisfaction, reduces bounce rates, and positively impacts overall conversion rates.
Optimize the Cart Experience for Consumer Expectations: Redesign the cart to reflect consumer best practices by simplifying the checkout process, integrating features like free shipping thresholds and clear product summaries, and ensuring a frictionless path to purchase.
Develop Flexible Templates for PDPs and Landing Pages: Create customizable templates for product and landing pages that balance flexibility with adherence to design and UX best practices. These templates will allow the internal team to use a WYSIWYG (What You See Is What You Get) editor for content updates, reducing reliance on developers while maintaining brand consistency.
Integrate Measurement and CRM/CSR Tools for Deeper Insights: Strengthen the website’s integration with analytics tools, CRM systems, and CSR platforms to gain a more robust understanding of consumer behavior and preferences. These insights will help prioritize products, refine marketing strategies, and enhance the ability to grow customer lifetime value (CLTV).
Focus on Consumer Behavior and Product Prioritization: Leverage improved integrations to document customer interactions and behavior comprehensively. This data will guide more targeted campaigns, personalized product recommendations, and a stronger connection between the brand and its consumers.
A Truly Diverse Range Of Action
Arctic Grey partnered with Lancer Skincare to elevate the user experience across mobile and desktop platforms, focusing on enhancing conversion rates and driving upsell opportunities. By streamlining the checkout process and implementing strategic upsell and cross-sell features on Product Detail Pages (PDPs) and in the cart, we delivered a seamless shopping journey that aligned with consumer best practices. This collaboration resulted in measurable improvements in Conversion Rate (CR) and Average Order Value (AOV), reflecting the transformative impact of our partnership on Lancer Skincare’s eCommerce success.
Mobile First: We implemented a highly flexible and user-centric mobile navigation system for Lancer Skincare, designed to prioritize ease of use and adaptability. Categories, content, landing pages, and products were made fully customizable for placement within the navigation. This dynamic setup allowed for the seamless inclusion of seasonal categories, product types, and concerns, each with intuitive subcategories. Featured products and links could be easily updated to reflect the latest priorities, ensuring relevance and engagement.
Optimized UX: Our work with Lancer Skincare resulted in a cohesive and unified user experience (UX) that seamlessly aligned with their brand identity and customer expectations. By streamlining navigation, enhancing mobile and desktop designs, and creating consistent templates for landing pages and product detail pages, we simplified the shopping journey while maintaining a polished and professional aesthetic. The unified UX not only improved customer satisfaction but also led to higher engagement and conversion rates by removing friction points and presenting a clear, intuitive path from product discovery to checkout. This transformation reinforced Lancer Skincare’s reputation as a leader in luxury skincare, ensuring their online presence reflects the quality and care their brand is known for.
SEO Traffic Boost: We implemented a comprehensive SEO strategy for Lancer Skincare, ensuring every element was optimized for discoverability and flexibility. Alt image tags, canonical URLs, title tags, meta tags, and meta descriptions were automated for efficiency yet fully customizable at all page levels and types, providing the team with the control to fine-tune SEO elements for maximum impact. Canonical URLs were generated automatically based on H1 tags to maintain consistency but could be edited to address specific SEO strategies or campaign needs.
Arctic Grey UI/UX Design Approach.
Arctic Grey’s UI/UX design approach for desktop focused on driving measurable results through strategic enhancements. We optimized Product Detail Pages (PDPs) and landing pages to improve conversion rates (CVR) while ensuring faster site speed for a seamless browsing experience. By streamlining the cart experience to align with consumer best practices, we reduced friction in the purchase process. Additionally, we developed flexible templates for PDPs and landing pages, allowing for WYSIWYG editing within best-practice guidelines. These improvements were supported by enhanced integration with measurement and CRM/CSR tools, providing deeper insights into consumer behavior and enabling strategies to maximize customer lifetime value (cLTV).
Arctic Grey’s mobile-first UX design for Lancer Skincare focused on creating a seamless and engaging shopping experience tailored to their luxury brand. By optimizing mobile navigation, streamlining the cart experience, and ensuring quick load times, we enhanced usability and satisfaction. Flexible templates for landing pages and product detail pages allowed for effortless updates, while improved integrations with measurement tools provided deeper insights into customer behavior. These enhancements drove higher engagement, increased conversion rates, and reinforced Lancer Skincare’s position as a leader in luxury skincare.
The Results
Ongoing post-launch improvements for Lancer Skincare have significantly enhanced customer satisfaction and retention, ensuring the site continues to evolve with customer needs.
Offering a bundle approach has positively impacted conversion and greater strengthen lifetime conversion with returning customers.
Enhanced upselling opportunities across the site have driven a notable increase in online sales, benefiting all product categories and boosting overall revenue.
Lancer Skincare’s mobile-first design has delivered consistent growth in both sales and site engagement, resulting in improved conversion rates and a seamless shopping experience for customers on any device.
Built with Shopify Customizer
Accelerate your AOV with a dynamic Cart Drawer and gifting
UX for Cart Drawers
Effortlessly view cart contents and explore personalized upsell options with a sleek, sliding cart drawer. Keep browsing without interruptions—stay on the page you’re viewing and seamlessly continue shopping without detouring to a separate cart page.
Free Shipping and Gifting Options
Displaying free shipping thresholds encourages users to add more items to qualify, leading to larger orders. This is particularly effective in the cart drawer, where users can monitor their progress towards free shipping in real-time.
Recharge Subscribe & Save Option
Offering subscriptions through Recharge enhances customer loyalty and convenience by automating repeat orders, while increasing revenue with recurring purchases. This seamless integration with Shopify also allows merchants to customize subscription intervals, optimize inventory, and upsell related products for higher average order value.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Thiara Fernández
Account Executive
Caroline Jay
eCommerce Manager
Hugo Silva
Senior Solutions Architect
Maddie Schwartz
Senior Account Executive
Best Website Design 2022
Best Web Developers in New York 2022
Top Web Developers 2020
Top Web Developers 2024
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency 2024
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
The Conclusion
Through our partnership and the robust capabilities of Shopify’s flexible platform—featuring advanced customization options and extensive app integrations—we have laid a solid foundation for Lancer Skincare’s ongoing success and a promising future.
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