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A Sparkling Success Story: Transforming Ken and Dana's Online Store 
For Ken and Dana, a premier jewelry and diamond ring store in New York, Arctic Grey built a stunning new Shopify 2.0 store. By migrating from their previous Shopify 1.0 platform, optimizing the UX and UI, and implementing a seamless cart drawer, Ken and Dana experienced outstanding results. Within just one month of launch, their conversion rate surged by 30%, and their Average Order Value (AOV) increased by 17%.
The Challenge
Operating a Shopify 1.0 store presented Ken and Dana with several challenges. The outdated platform limited their ability to incorporate modern design elements and functionalities, making customization difficult. This hindered Ken and Dana's capacity to create a captivating shopping experience and reflect their brand identity. Additionally, the lack of advanced optimization features made it challenging to enhance user engagement and drive conversions effectively. These limitations underscored the urgent need for a transformative upgrade to propel Ken and Dana's online presence forward.
The Solution
The solution for Ken and Dana encompassed a comprehensive overhaul of their online platform, designed to elevate their digital presence and enhance customer engagement. Transitioning to Shopify 2.0 provided a robust framework, enabling advanced customization and functionality. Arctic Grey embarked on a detailed redesign process, infusing the store with a modern aesthetic and implementing intuitive navigation features. The integration of a streamlined cart drawer facilitated seamless product additions, optimizing the shopping experience for visitors.
Moreover, Arctic Grey transformed their blog into an immersive education center, complete with a user-friendly filter system. This enhancement allowed customers to easily explore and access articles on topics such as engagement rings and diamond types, fostering deeper engagement and establishing Ken and Dana as authorities in the jewelry industry. By aligning every aspect of their online presence with their brand vision and customer needs, we ensured that Ken and Dana's digital platform served as a compelling and immersive destination for jewelry enthusiasts.
Shining Bright: A Remarkable Digital Transformation
Ken and Dana partnered with Arctic Grey to elevate their user experience on both mobile and desktop platforms, with a strong emphasis on usability and a seamless shopping experience. By introducing features such as a streamlined cart drawer, enhanced filters, and comprehensive product education, Ken and Dana's conversion rate increased by an impressive 30%.
Considering the significant mobile subscriber base and extensive social media following of Ken and Dana, our main focus was on adopting a mobile-first strategy for their website. Prioritizing a mobile-friendly design was imperative to accommodate user preferences and enhance accessibility, leading to increased site traffic and conversions.
Optimized UX: In today's digital world, where people have many options, a great user experience can make a big difference for a business. A smooth and easy-to-use design helps customers quickly do what they want, like buying something or signing up for a service. For Ken and Dana, we ensured that finding products and collections on the homepage was straightforward. Customers were also well-informed about products through educational resources, and they could easily request custom ring builds via a personalized landing page.
Site Speed: Website loading speed is a major factor in determining your conversion rate – too slow and customers will be more likely to bounce, resulting in missed opportunities. Our research shows that by improving load speeds by just one second you can reap an impressive 17% increase in conversions. Our mission was to guarantee outstanding, high-speed performance on both desktop and mobile platforms. . Our dedicated efforts resulted in impressive site speed results even with the use of multiple 3rd party apps integrated on site.
Arctic Grey UI/UX Design Approach.
Enhancing the desktop user experience is crucial to ensure visitor engagement and satisfaction with any website. For Ken and Dana, we prioritized intuitive navigation and filtering, responsive design, and prominent calls to action. Consistency in branding, including colors, fonts, and design elements, was maintained throughout their website.
A unified brand identity not only helps users identify your website but also builds trust. Maintaining a clean and organized layout aligned with their aesthetic preferences, strategically utilizing white space, and featuring bold calls to action buttons were essential. By spacing content effectively, we facilitated easier information consumption and emphasized key elements, resulting in improved browsing, higher click rates, and enhanced conversion.
With the rise in mobile shopping, making a "Mobile First" design a priority was crucial for boosting conversion rates for Ken and Dana. Additionally, major search engines like Google prioritize mobile-friendliness, highlighting the importance of a positive mobile user experience (UX) for better search engine visibility.
In this instance, Ken and Dana experienced an impressive 46% increase in sales via search engine traffic in just 30 days. Investing in mobile UX not only sets your brand apart from competitors but also creates a positive impression among mobile users. We ensured their website was fully optimized for mobile devices, featuring responsive design, user-friendly navigation, and fast loading times, providing a seamless browsing experience
The Results
Ken and Dana's success shone brightly, with a conversion rate surpassing 30%.
Online sales increased significantly, contributing a substantial portion of the overall revenue.
The new platform, as well as the strategic decisions within the UX/UI design resulted in an overall 31% sales increase from the previous year
Built with Shopify Customizer
Radiant Revamp
Elevating Ken and Dana's Shopping Experience
Collection
We revamped Ken and Dana's collection pages by updating filters and introducing swatches for easy navigation based on diamond shapes, colors, and stones. Customers can now quickly find inspiration or locate specific items. Additionally, we added a convenient quick view feature for browsing more product photos and provided sorting options for a smoother shopping experience.
Product Details
In enhancing Ken and Dana's product pages, we've introduced dynamic enhancements to enrich the shopping journey. Engaging product videos provide deeper insights, while authentic customer reviews cultivate trust. Our focus on visual refinement ensures a consistent, appealing presentation. Lastly, a curated "You May Also Like" section facilitates seamless exploration and encourages further discovery.
Custom design process
We crafted a dedicated landing page for custom engagement rings, offering a comprehensive guide to the customization process, showcasing product previews, and providing an easy-to-use form for inquiries.
Education center
We created an education center with user-friendly features, including a topic filter for easy navigation. Highlighted blogs now greet visitors, offering quick access to trending topics. Additionally, we've enhanced each post with captivating images to enrich the reading experience.
Accelerate your Growth with powerful Shopify Features
UX for Cart Drawers
Effortlessly view the contents of your cart and track free shipping progress with a sliding cart drawer modal. This feature allows users to remain on their current page, seamlessly continuing their shopping journey without needing to navigate away to a separate cart page.
Shoppable Video Sections
Integrate shoppable video sections to transform the viewing experience into an interactive shopping adventure. Customers can explore products featured in videos and make purchases directly from the content they love. This seamless integration elevates engagement and streamlines the path to purchase, enhancing the overall shopping journey for visitors.
Site Speed
Optimized site speed will have the greatest impact in not only improving your bounce rate, but increasing search engine rankings, and improved conversion rates overall.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning
Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Director of Business Development
Truc Peter
Senior Success Manager
Autumn Nguyen
Senior Success Manager
Anthony Spallone
Director of Operations
Thiara Fernández
Senior eCommerce Manager
Vanessa Esquinazi
Junior eCommerce Manager
Hugo Silva
Solutions Engineer
Maddie Schwartz
Senior Success Manager
Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.
During the project, we provided and continue to provide the following services and support:
- Strategic Product Placement
- Email Marketing Optimization
- Full Responsive Experience
- Site Speed Optimization
- Core Web Vitals Management
- 24/7 On Demand Support
- Custom Upsell Cart Drawer
- CRO & AOV Optimizations
- E2E Shopping Experience
The Conclusion
The transformation of Ken and Dana, a beloved jewelry store, from a Shopify 1.0 theme to a Shopify 2.0 theme marks a significant milestone in their journey. Our complete redesign, leveraging Shopify's robust and flexible platform, has empowered Ken and Dana to not only enhance their online presence but also to excel in the e-commerce arena. This transformation stands as a testament to the adaptive and innovative nature of their brand, ensuring a bright and thriving future for this cherished jewelry store.
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