CASE STUDY

An iconic Shopify Store designed and built for
Ken & Dana

Services Provided:

  • Migration from Shopify 1.0 to a new redesigned Shopify 2.0 store
  • Custom Shopify Theme Development
  • UX and UI Optimization
  • Mobile First Shopping Approach
  • Customized Landing Pages
Site Metrics

82%

Conversion Rate

41%

Sales Increase YOY

27%

Increase in AOV

Our customers say

star Excellent
Conversion Rate
Sales Increase YOY
AOV
Conversion Rate
Sales Increase YOY
AOV
Since working with Arctic Grey the new UX focused site design with a mobile first approach, optimized product page, and cart drawer page, increased total web sales by 22% within a month after launch as well as increased the conversion rate by 30% through highly targeted product placement in high click zones.

A Sparkling Success Story: Transforming Ken and Dana's Online Store

For Ken and Dana, a premier jewelry and diamond ring store in New York, Arctic Grey built a stunning new Shopify 2.0 store. By migrating from their previous Shopify 1.0 platform, optimizing the UX and UI, and implementing a seamless cart drawer, Ken and Dana experienced outstanding results. Within just one month of launch, their conversion rate surged by 30%, and their Average Order Value (AOV) increased by 17%.

30%

30% increase in conversions

doodles
Case study

Ariya - Round

QUICK SHOP

The Challenge

Operating a Shopify 1.0 store presented Ken and Dana with several challenges. The outdated platform limited their ability to incorporate modern design elements and functionalities, making customization difficult. This hindered Ken and Dana's capacity to create a captivating shopping experience and reflect their brand identity. Additionally, the lack of advanced optimization features made it challenging to enhance user engagement and drive conversions effectively. These limitations underscored the urgent need for a transformative upgrade to propel Ken and Dana's online presence forward.

The Solution

The solution for Ken and Dana encompassed a comprehensive overhaul of their online platform, designed to elevate their digital presence and enhance customer engagement. Transitioning to Shopify 2.0 provided a robust framework, enabling advanced customization and functionality. Arctic Grey embarked on a detailed redesign process, infusing the store with a modern aesthetic and implementing intuitive navigation features. The integration of a streamlined cart drawer facilitated seamless product additions, optimizing the shopping experience for visitors.

Moreover, Arctic Grey transformed their blog into an immersive education center, complete with a user-friendly filter system. This enhancement allowed customers to easily explore and access articles on topics such as engagement rings and diamond types, fostering deeper engagement and establishing Ken and Dana as authorities in the jewelry industry. By aligning every aspect of their online presence with their brand vision and customer needs, we ensured that Ken and Dana's digital platform served as a compelling and immersive destination for jewelry enthusiasts.

Shining Bright: A Remarkable Digital Transformation

Ken and Dana partnered with Arctic Grey to elevate their user experience on both mobile and desktop platforms, with a strong emphasis on usability and a seamless shopping experience. By introducing features such as a streamlined cart drawer, enhanced filters, and comprehensive product education, Ken and Dana's conversion rate increased by an impressive 30%.

Mobile First

Considering the significant mobile subscriber base and extensive social media following of Ken and Dana, our main focus was on adopting a mobile-first strategy for their website. Prioritizing a mobile-friendly design was imperative to accommodate user preferences and enhance accessibility, leading to increased site traffic and conversions.

Optimized UX

Optimized UX: In today's digital world, where people have many options, a great user experience can make a big difference for a business. A smooth and easy-to-use design helps customers quickly do what they want, like buying something or signing up for a service. For Ken and Dana, we ensured that finding products and collections on the homepage was straightforward. Customers were also well-informed about products through educational resources, and they could easily request custom ring builds via a personalized landing page.

Site Speed

Site Speed: Website loading speed is a major factor in determining your conversion rate – too slow and customers will be more likely to bounce, resulting in missed opportunities. Our research shows that by improving load speeds by just one second you can reap an impressive 17% increase in conversions. Our mission was to guarantee outstanding, high-speed performance on both desktop and mobile platforms. . Our dedicated efforts resulted in impressive site speed results even with the use of multiple 3rd party apps integrated on site.

Arctic Grey UI/UX Design Approach.

Desktop UX

Enhancing the desktop user experience is crucial to ensure visitor engagement and satisfaction with any website. For Ken and Dana, we prioritized intuitive navigation and filtering, responsive design, and prominent calls to action. Consistency in branding, including colors, fonts, and design elements, was maintained throughout their website.

A unified brand identity not only helps users identify your website but also builds trust. Maintaining a clean and organized layout aligned with their aesthetic preferences, strategically utilizing white space, and featuring bold calls to action buttons were essential. By spacing content effectively, we facilitated easier information consumption and emphasized key elements, resulting in improved browsing, higher click rates, and enhanced conversion.

Mobile UX

With the rise in mobile shopping, making a "Mobile First" design a priority was crucial for boosting conversion rates for Ken and Dana. Additionally, major search engines like Google prioritize mobile-friendliness, highlighting the importance of a positive mobile user experience (UX) for better search engine visibility.


In this instance, Ken and Dana experienced an impressive 46% increase in sales via search engine traffic in just 30 days. Investing in mobile UX not only sets your brand apart from competitors but also creates a positive impression among mobile users. We ensured their website was fully optimized for mobile devices, featuring responsive design, user-friendly navigation, and fast loading times, providing a seamless browsing experience

The Results

Ken and Dana's success shone brightly, with a conversion rate surpassing 30%.

Online sales increased significantly, contributing a substantial portion of the overall revenue.

The new platform, as well as the strategic decisions within the UX/UI design resulted in an overall 31% sales increase from the previous year

Built with Shopify Customizer

Shopify's versatile customization capabilities empower you to create and maintain a truly unique online shopping experience.

Easy to setup and manage at home.

Easy to setup and manage at home.

Easy to setup and manage at home.

Easy to setup and manage at home.

Radiant Revamp
Elevating Ken and Dana's Shopping Experience

1

Collection

We revamped Ken and Dana's collection pages by updating filters and introducing swatches for easy navigation based on diamond shapes, colors, and stones. Customers can now quickly find inspiration or locate specific items. Additionally, we added a convenient quick view feature for browsing more product photos and provided sorting options for a smoother shopping experience.

2

Product Details

In enhancing Ken and Dana's product pages, we've introduced dynamic enhancements to enrich the shopping journey. Engaging product videos provide deeper insights, while authentic customer reviews cultivate trust. Our focus on visual refinement ensures a consistent, appealing presentation. Lastly, a curated "You May Also Like" section facilitates seamless exploration and encourages further discovery.

3

Custom design process

We crafted a dedicated landing page for custom engagement rings, offering a comprehensive guide to the customization process, showcasing product previews, and providing an easy-to-use form for inquiries.

4

Education center

We created an education center with user-friendly features, including a topic filter for easy navigation. Highlighted blogs now greet visitors, offering quick access to trending topics. Additionally, we've enhanced each post with captivating images to enrich the reading experience.

Accelerate your Growth with powerful Shopify Features

UX for Cart Drawers

Effortlessly view the contents of your cart and track free shipping progress with a sliding cart drawer modal. This feature allows users to remain on their current page, seamlessly continuing their shopping journey without needing to navigate away to a separate cart page.

Shoppable Video Sections

Integrate shoppable video sections to transform the viewing experience into an interactive shopping adventure. Customers can explore products featured in videos and make purchases directly from the content they love. This seamless integration elevates engagement and streamlines the path to purchase, enhancing the overall shopping journey for visitors.

Site Speed

Optimized site speed will have the greatest impact in not only improving your bounce rate, but increasing search engine rankings, and improved conversion rates overall.

Our Process

Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research

We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.

02 Branding

We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.

03 UX Design

From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.

04 UI Design

Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.

05 Development

We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.

06 Quality Assurance

Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.

07 A/B Testing

AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.

The Multi Award Winning
Management Team at Arctic Grey

Brooke Sanderson

Merchant Success Director

Jake Amos

Director of Business Development

Truc Peter

Senior Success Manager

Autumn Nguyen

Senior Success Manager

Anthony Spallone

Director of Operations

Thiara Fernández

Senior eCommerce Manager

Vanessa Esquinazi

Junior eCommerce Manager

Hugo Silva

Solutions Engineer

Maddie Schwartz

Senior Success Manager

Why Work with
100% Client Satisfaction
Unsurpassed Quality
World-Class Customer Service
Unbeatable Integrity
Timely Delivery of Superior Products

Best Website Design 2022

Best Web Developers in New York

Top Web Developers 2020

Top Web Developers

Enterprise Shopify Plus

Best Development 2021

Top Digital Agency

Best Shopify Agency

Best Support 2021

Engineering each solution

Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.

During the project, we provided and continue to provide the following services and support:

  • Strategic Product Placement
  • Email Marketing Optimization
  • Full Responsive Experience
  • Site Speed Optimization
  • Core Web Vitals Management
  • 24/7 On Demand Support
  • Custom Upsell Cart Drawer
  • CRO & AOV Optimizations
  • E2E Shopping Experience

The Conclusion

Timeline to launch: 5 Months

The transformation of Ken and Dana, a beloved jewelry store, from a Shopify 1.0 theme to a Shopify 2.0 theme marks a significant milestone in their journey. Our complete redesign, leveraging Shopify's robust and flexible platform, has empowered Ken and Dana to not only enhance their online presence but also to excel in the e-commerce arena. This transformation stands as a testament to the adaptive and innovative nature of their brand, ensuring a bright and thriving future for this cherished jewelry store.

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