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Geometry: Delighting households, empowering artists & protecting the planet
Geometry is a brand known for its thoughtfully designed, high-quality home and lifestyle products. With a focus on creativity and functionality, Geometry offers a range of stylish and sustainable goods, including premium towels, kitchen essentials, and home accessories. Our redesign of the Geometry Shopify store aimed to enhance usability and performance while maintaining a clean, modern aesthetic that reflects the brand’s commitment to quality and design. With an updated, sleek interface, we focused on creating a seamless and engaging shopping experience across all devices. The ultimate goal was to improve customer satisfaction, increase average order value, and strategically highlight product recommendations alongside educational content. This case study explores the transformation process, addressing key challenges and showcasing the results that reinforce Geometry dedication to exceptional products, outstanding customer service, and reliable, efficient delivery.
13%
With live hotfixes and comprehensive script/code cleanups, Geometry achieved up to a 13% increase in conversion rates
18%
Total sales increased by 18% implementing optimized design, AI-powered upsells, and a streamlined user experience
13%
Integration & implementation of apps such as Okendo & Rebuy increased AOV by 13%
The Challenge
When we began the partnership with Geometry Shopify store, several challenges required immediate attention to create a seamless customer experience and set the stage for growth. With a vast product assortment, showcasing the full range in a way that felt organized and intuitive was a top priority.
Compounding this, the involvement of multiple development agencies introduced bugs that disrupted functionality and strained user trust. We acted quickly to address these issues, implementing a robust debugging process to stabilize the site. Beyond these fixes, we identified key opportunities for growth by optimizing the store’s architecture and leveraging Shopify’s advanced tools to enhance usability and scalability. These efforts not only resolved the immediate challenges but also positioned Geometry for sustained success with a streamlined, high-performance platform tailored to their brand’s unique needs.
The Solution
Our partnership with Geometry commenced with an understanding of their unique needs and goals. In optimizing their site and overall customer experience, we achieved the following milestones:
Enhanced Navigation with Improved Usability: We transformed the navigation by incorporating modern icons, refining font weights for clarity, and adding descriptive sub-menus. These changes streamlined the browsing experience, enabling customers to find products and categories with ease. The addition of sub-menu descriptions provided context and clarity, helping users make informed decisions while reducing bounce rates. This upgrade ensured that Geometry extensive product assortment could be showcased intuitively, driving better engagement and user satisfaction.
Rebuy Smart Cart Reincorporation for Optimized Personalization: We reinstated the Rebuy Smart Cart to its original functionality, leveraging its powerful AI-driven capabilities to deliver personalized product recommendations. This integration provided customers with curated suggestions based on their browsing and purchase behavior, enhancing their shopping experience. The optimized cart functionality not only improved the site’s overall usability but also contributed to increased average order values by encouraging thoughtful add-ons and complementary purchases.
Elevated Artist Bio Layouts for Storytelling: To connect with customers on a deeper level, we revamped the artist bio layouts to feature engaging visuals and rich content. By highlighting the stories and craftsmanship behind the products, we turned the artist bios into an educational and inspirational tool. This enhancement allowed customers to explore the creative journey behind the designs, fostering a stronger emotional connection with the brand and boosting customer loyalty.
Upgraded Cart Drawer for Better Conversions: We enriched the cart drawer with new functionalities designed to optimize conversions and elevate the shopping experience. A dynamic free shipping meter was added to incentivize larger purchases by visually showing customers how close they were to earning free shipping. Additionally, an upsell widget was integrated to suggest complementary products, while a sticky checkout button ensured easy navigation to complete transactions. These upgrades worked together to drive higher cart values and a seamless checkout process.
New Programs & New Solutions
Arctic Grey partnered with Geometry to enhance the user experience on mobile and desktop, focusing on driving upsells and cross-sells. By creating a seamless checkout process and strategically placing upsell opportunities, we achieved significant boosts in Conversion Rate (CR) and Average Order Value (AOV), showcasing the impact of our collaboration.
Streamlined Membership Program Design and Transaction Process for Enhanced Loyalty: We implemented a comprehensive redesign of Geometry membership program, focusing on both aesthetics and functionality. The new design features a visually appealing interface that clearly communicates benefits, while the transaction process was optimized for simplicity and ease of use. Customers can now effortlessly join, renew, and manage their memberships, fostering a sense of value and exclusivity. This revamped program has strengthened long-term customer relationships by providing consistent rewards and exclusive perks, reinforcing brand loyalty. The seamless process not only encouraged sign-ups but also increased the likelihood of customers engaging with the brand on a recurring basis, ultimately contributing to a higher customer lifetime value.
Recycling Program Integration to Promote Sustainability and Incentivize Purchases: We introduced a recycling program designed to align with Geometry commitment to sustainability while providing tangible value to customers. The program allows customers to send back used products for recycling in exchange for store credit, encouraging environmentally conscious shopping habits. To streamline the process, we integrated clear instructions on the website and created a dedicated dashboard for tracking recycling submissions and rewards. This initiative not only reduced waste but also drove repeat purchases by providing customers with an incentive to return to the store. By positioning the program as a core part of the brand’s ethos, Geometry strengthened its appeal to eco-conscious consumers and differentiated itself in the marketplace.
Arctic Grey UI/UX Design Approach.
Improving the desktop user experience was a key focus for enhancing Geometry online presence. Working closely with Geometry’s design team, we shared best practices on design while incorporating their unique branding seamlessly across the desktop experience. This collaboration ensured consistent use of their signature colors, fonts, and design elements, creating a cohesive and recognizable brand identity that resonated with their audience.
We prioritized intuitive navigation, clean layouts, and bold call-to-action elements to keep visitors engaged and satisfied. Strategic use of white space maintained the brand’s modern aesthetic while enhancing readability and focus on key elements. By aligning the desktop design with Geometry’s artistic vision and usability goals, we crafted an experience that was both visually compelling and user-friendly, resulting in easier browsing, higher engagement, and increased conversions.
We focused on streamlining navigation, implementing touch-friendly interfaces, and optimizing layouts for smaller screens. Strategic use of white space and bold, easily tappable call-to-action buttons enhanced the mobile shopping journey, making it effortless for customers to browse and make purchases. This refined approach to mobile UX/UI design led to a smoother and more engaging user experience, increasing customer satisfaction and driving a 20% increase in customer return rates. By prioritizing both form and function, we transformed the mobile experience into a key contributor to Geometry continued success.
The Results
Improved Usability and Branding: We redesigned the navigation and footer to enhance the browsing experience and reinforce Geometry branding. The updated navigation structure provided clear pathways for customers to explore the extensive product catalog effortlessly, while the redesigned footer included essential links, improved accessibility, and incorporated brand-aligned visuals. This improvement streamlined the user journey, reduced drop-offs, and contributed to increased customer engagement.
Seamless Launch of New Programs to Enhance Customer Loyalty and Sustainability: Collaborating closely with Geometry team, we successfully launched two key initiatives: a recycling program and a revamped membership program. By aligning on strategy and execution, we ensured these programs were seamlessly integrated into the website, offering customers a smooth and intuitive experience. The recycling program promoted sustainability by allowing customers to return old products in exchange for store credit, while the membership program encouraged long-term relationships with exclusive benefits and streamlined management. These initiatives reinforced brand values, increased customer retention, and fostered deeper engagement.
Integrated Apps and Optimized the Tech Stack for Maximum Efficiency: We evaluated and integrated key apps to enhance functionality, leveraging the Shopify tech stack to its fullest potential. From personalized product recommendations to seamless operational tools, these integrations elevated the overall user experience and streamlined back-end workflows. By maximizing the potential of existing tools and introducing new solutions, we enhanced site performance and ensured Geometry was positioned for scalable growth.
Code Cleanup and Rapid Hot Fix Resolutions for Stability and Performance: Addressing legacy code issues and live-site bugs was a priority to ensure a stable and high-performing website. Our team meticulously cleaned up outdated code, improving load times, site security, and functionality. Additionally, we implemented a robust process for rapidly addressing live hot fixes, minimizing disruptions to the customer experience. These efforts not only stabilized the platform but also laid a solid foundation for future enhancements and growth.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Account Executive
Giana Moretti
Senior eCommerce Manager
Anthony Spallone
Co-Founder
Thiara Fernández
Account Executive
Caroline Jay
eCommerce Manager
Hugo Silva
Senior Solutions Architect
Maddie Schwartz
Senior Account Executive
Best Website Design 2022
Best Web Developers in New York 2022
Top Web Developers 2020
Top Web Developers 2024
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency 2024
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey employs an innovative approach to enhancing customer experience. Through targeted research, we’ve identified and addressed potential points of confusion in our product offerings. This allows us to refine the user journey, creating a more seamless and engaging shopping experience. Our insights will continue to guide future project developments.
Throughout this project, we have delivered and continue to provide the following services and benefits:
- Strategic Product Placement – Maximizes visibility and ease of discovery for customers.
- Email Marketing Optimization – Boosts engagement and drives repeat purchases.
- Custom Upsell Cart Drawer – Increases average order value with tailored recommendations.
- Fully Responsive Experience – Ensures smooth navigation across all devices.
- Site Speed Optimization – Reduces load times, improving customer satisfaction.
- CRO & AOV Optimizations – Drives conversion rates and revenue growth.
- Core Web Vitals Management – Enhances site health and performance metrics.
- 24/7 On-Demand Support – Provides continuous assistance for uninterrupted service.
- End-to-End (E2E) Shopping Experience – Delivers a cohesive and streamlined shopping journey.
The Conclusion
Through our partnership and the powerful capabilities of Shopify’s flexible platform, advanced customization features, and extensive app integrations, we’ve set the foundation for Geometry continued success and a bright future.
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