Our customers say
Excellent
Fresh New Site Focused on Storytelling for the Iconic Everlast Brand 
Everlast, a brand synonymous with boxing, and the leading name in the industry since the early 1900s. Building the Everlast website on Shopify involved prioritizing a smart user experience to meet the needs of its diverse customer base. We integrated quick add-to-cart features, allowing users to effortlessly select and purchase products, significantly reducing the time from browsing to checkout. Optimized filtering and search capabilities were key elements, enabling customers to find exactly what they need with minimal effort. The site’s navigation was designed to be intuitive, ensuring users could easily explore Everlast’s extensive product range. We implemented responsive design principles, ensuring seamless performance across various devices, from desktops to mobile phones. Consistent branding was maintained throughout, reinforcing Everlast's iconic identity. Strategic use of white space and bold call-to-action buttons helped guide users toward key actions and information. We also included rich storytelling elements, highlighting Everlast’s heritage and commitment to quality, creating a deeper connection with visitors. The result was a visually stunning and intuitive e-commerce platform that not only increased sales by 23% in 30 days, but also elevated the Everlast brand.
152%
152% increase in conversions
ELITE 2 PRO BOXING GLOVES - LACED
$169
ELITE 2 PRO BOXING GLOVES - LACED
$169
The Everlast Challenge
Everlast, the renowned boxing brand, embarked on a significant journey transitioning its e-commerce platform from Magento to Shopify and migrating operations from AX2012 to Microsoft D365. This endeavor presented several intricate challenges, including seamless data migration, complex system integration, and the imperative of preserving the brand's esteemed legacy throughout the process.
The Arctic Grey Solution
In response to these challenges, Arctic Grey, a trusted Shopify partner, stepped in with their expertise and experience. Leveraging their deep understanding of Shopify's capabilities and their proficiency in system integration, Arctic Grey crafted a tailored e-commerce solution that met Everlast's exact specifications. They meticulously orchestrated the migration of critical data from Magento to Shopify, ensuring no disruption to business operations and preserving data integrity. Furthermore, Arctic Grey assisted with building a seamless integration between Shopify and Microsoft D365, facilitating real-time communication and synchronization between the two systems.
Throughout the collaboration, Arctic Grey maintained open lines of communication with Everlast, providing regular updates and ensuring alignment with project timelines and budgetary constraints. The result of this partnership was a beautiful Shopify website that not only delivered an optimized user experience but also authentically showcased Everlast's storied heritage and brand identity.
A truly diverse range of action
The team: Everlast partnered with Arctic Grey to create a well- rounded user experience tailored for both mobile and desktop user conversion rate optimization with a special emphasis on customer education. Our efforts to combine quick-add features along with trust badges and product education resulted in a 152% increase in conversion rate as soon as 30 days post launch.
Mobile First: Given the substantial mobile subscriber base and extensive social media following associated with Everlast, our primary focus was a mobile-first approach for the website. Ensuring a mobile-friendly site is essential to accommodate user preferences and enhance accessibility, ultimately contributing to a more site visitors and conversions.
Optimized UX: The optimized UX on Everlast.com, featuring intuitive navigation and responsive design, has made shopping a breeze for customers. One highlight is the "quick add to cart" feature, which lets users add items directly from product listings, saving them time and effort. This convenient addition has significantly boosted the site's conversion rate by an impressive 152% in just 30 days. By making the shopping process faster and easier, customers are more likely to complete their purchases. Overall, Everlast.com’s elevated modern design ensures a smooth and enjoyable shopping experience, encouraging more sales and happy customers.
SEO & Site Speed: Smart SEO and optimized site speed have had a significant impact on Everlast.com, enhancing both visibility and user experience. Implementing effective SEO strategies has ensured that Everlast ranks higher in search engine results, making it easier for potential customers to discover the brand. By targeting relevant keywords, optimizing meta tags, and creating high-quality content, Everlast attracts more organic traffic, leading to increased site visits and potential sales. By enhancing their presence in search engines, the traffic increased by 133.2k%.
Optimized site speed is equally crucial, as it directly influences user satisfaction and search engine rankings. A fast-loading website reduces bounce rates, keeping visitors engaged and more likely to explore the site further. Google and other search engines prioritize fast-loading sites, so improving site speed helps Everlast maintain a competitive edge in search rankings. Enhanced site speed also improves mobile performance, ensuring a seamless experience for users on all devices. Arctic Grey’s site speed team was able to increase speeds on both Desktop and Mobile in Shopify by over 50% than on Magento.
Arctic Grey UI/UX Design Approach.
Enhancing the desktop user experience is crucial for keeping visitors engaged and satisfied with any website. For Everlast, we prioritized intuitive navigation, responsive design, and clear calls to action. We ensured consistent branding across the site, incorporating uniform colors, fonts, and design elements.
A cohesive brand identity not only helps users recognize the website but also builds trust. We emphasized maintaining a clean and organized layout, using white space strategically and featuring bold call-to-action buttons. Well-spaced content allows users to digest information easily and focus on key elements, resulting in smoother browsing and higher click-through and conversion rates.
With climbing mobile shopping rates, adopting a "Mobile First" design was crucial to improving conversion for Everlast. Not only this, but Google and other search engines consider mobile-friendliness as a ranking factor, which means a positive mobile UX can positively impact your website's search engine visibility.
In this case, they saw a 30% increase in search engine traffic for first time customers in only 30 days. Investing in mobile UX sets your brand apart from competitors and establishes a positive impression among mobile users. We ensured their website was fully optimized for mobile devices with responsive design, easy navigation, and quick loading times.
The Results
Arctic Grey brought Everlast to new levels in conversion rates, and an astounding 23% increase in Total Sales in only 30 days post launch
Online sales increased significantly, contributing a substantial portion of the overall revenue and a 7% increase in Average Order Value.
The new platform on Shopify, as well as the strategic decisions within the UX/UI design resulted in an overall 152% increase in the conversion rate, from the previous site hosted on Magento.
ERP Connection + Data migration, a new fulfillment process, and a custom Microsoft D365 integration into Shopify
Transitioning from Magento and Microsoft AX2012 to Shopify integrated with Microsoft D365 posed significant challenges, including meticulous data migration and extensive system integration to ensure seamless communication and real-time synchronization of inventory, orders, and customer data. Customizing Shopify to meet Everlast's specific needs required substantial development effort. Retraining staff to adapt to the new platforms involved comprehensive training programs. Ensuring business continuity during the transition necessitated detailed project planning with phased rollouts and rigorous testing. Despite these challenges, the move resulted in a more scalable, efficient, and user-friendly e-commerce solution for Everlast.
Real Time Data Sync
Must Have
Improved Inventory Management
Enterprise Level Infrastructure
Gamify Your Cart Drawer
Must Have
The Challenge
Transitioning from Magento and Microsoft AX2012 to Shopify integrated with Microsoft D365 posed significant challenges, including meticulous data migration and extensive system integration to ensure seamless communication and real-time synchronization of inventory, orders, and customer data. Customizing Shopify to meet Everlast's specific needs required substantial development effort. Retraining staff to adapt to the new platforms involved comprehensive training programs. Ensuring business continuity during the transition necessitated detailed project planning with phased rollouts and rigorous testing. Despite these challenges, the move resulted in a more scalable, efficient, and user-friendly e-commerce solution for Everlast.
The Solution
The collaborative partnership between Arctic Grey’s technical solutions engineers with Shopify, and SmartConnect and eOne Solutions delivered seamless integration and customization that enabled Everlast to effectively sync Shopify, Microsoft D365, Avalara, and Loop Returns. Custom support and solutions were provided for modern purchasing and returns management experiences. Additionally, they facilitated easy connections with Shopify, D365 F&O, Loop, Avalara, and related apps. Various customization enabled Everlast to connect their data seamlessly. Thanks to the collaboration and extensive testing among all teams, the deadline to go live with Shopify and D365 F&O was successfully met in three months.
The Results
Arctic Grey, SmartConnect, and eOne Solutions collaborated to seamlessly integrate and customize Everlast's systems, enabling efficient synchronization between Shopify, D365 F&O, Avalara, and Loop. Leveraging SmartConnect and Arctic Grey's expertise, the integration process was streamlined, with direct integrations built using the F&O web services architecture and Shopify REST API. This facilitated quick access to legacy products and sales data, while custom support and solutions were tailored to enhance modern purchasing and returns management experiences. The partnership also ensured smooth connections with Shopify, D365 F&O, Loop, Avalara, and related apps, with various customization implemented to enable seamless data connectivity.
Built with Shopify Customizer
Accelerate your Growth with powerful Shopify Features
UX for Cart Drawers
Quickly view cart contents and upsells through a sliding cart drawer modal. Users can stay on their current page, seamlessly continuing their shopping journey without having to navigate to a separate cart page.
Shoppable Collection Pages
Reduce drop-offs by enabling shoppers to seamlessly and swiftly add items to their carts using a quick shop feature. Display all available sizes and colors directly on the collection page for easy access.
SiteSpeed
Enhancing site speed will significantly impact not just your bounce rate, but also boost search engine rankings and improve overall conversion rates.
Loyalty Program
With Shopify's flexible customization options, you have the ability to craft and uphold a truly distinctive online shopping journey. Arctic Grey collaborated with Loyalty Lion to introduce a brand-new loyalty experience seamlessly integrated with the Shopify customer account.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Director of Business Development
Truc Peter
Senior Success Manager
Autumn Nguyen
Senior Success Manager
Anthony Spallone
Director of Operations
Thiara Fernández
Senior eCommerce Manager
Vanessa Esquinazi
Junior eCommerce Manager
Hugo Silva
Solutions Engineer
Maddie Schwartz
Senior Success Manager
Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.
During the project, we provided and continue to provide the following services and support:
- Strategic Product Placement
- Site Speed Optimization
- Custom Upsell Cart Drawer
- Email Marketing Optimization
- Core Web Vitals Management
- CRO & AOV Optimizations
- Full Responsive Experience
- 24/7 On Demand Support
- E2E Shopping Experience
Checkout extensibility is a suite of powerful platform features that make it easier to customize your checkout in a way that’s app-based, upgrade-safe, higher-converting, and integrated with Shop Pay.
With checkout extensibility, you can make code-free customizations to your checkout using apps and branding tools, or use our collection of components and APIs to build more bespoke checkout experiences.
For Everlast, we streamlined their checkout experience through Shopify Checkout Extensibility, and added additional Shopify payment options and address validation. Shopify Checkout Extensibility is engineered to minimize cart abandonment, leading to a conversion rate that's 36% higher than the competition. This means more completed checkouts, increased sales, and accelerated business growth.
Everlast now uses Shopify Checkout Extensibility, and wow!
Utilizing Shopify Checkout Extensibility, we upgraded Everlast's checkout process by integrating additional payment options and address validation. We also upgraded them to One Page Checkout to minimize clicks. This system effectively minimizes cart abandonment, resulting in a remarkable 36% higher conversion rate compared to competitors.
The Conclusion
Our collaboration, fortified by Shopify's adaptable platform, honors Everlast's enduring boxing legacy, cultivated since the 1900s. By weaving captivating storytelling and user experience enhancements into their Shopify presence, we pay homage to the brand's storied past while propelling it confidently into the digital age. This partnership not only preserves Everlast's cherished heritage but also ensures its continued relevance and success, embodying a pivotal chapter in the brand's illustrious journey.
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