Our customers say
Excellent
Overview 
Botany Farms approached us with a redesigned website that beautifully showcased their brand but fell short in optimizing conversion rates. Our initial focus was on enhancing the checkout experience to address this issue. We implemented a new checkout extensibility feature, incorporating Botany Farms' branding throughout the checkout process, adding trust badges to boost customer confidence, and introducing strategically placed upsell products to encourage additional purchases. This targeted approach aimed to streamline the checkout flow and enhance the overall user experience, directly contributing to improved conversion rates.
SEO
Optimization &
link Restructure
- Optimizing blog content and structure for SEO
- Result: Increased organic traffic + lower CPC
Product Card Changes
What We Did: To enhance the product presentation for a merchant specializing in CBD edibles, the recommendation is to incorporate specific product attributes, such as "Strain Type" and "Effect," directly onto the product card. These attributes would be prominently displayed as badges on the product, providing immediate and visually appealing information to consumers. This design enhancement aids in making the shopping experience more informative and intuitive, allowing customers to quickly identify products that meet their preferences and needs. This strategy not only enriches the user interface but also leverages product differentiation, potentially increasing customer engagement and satisfaction. (show images from figma Ashish Patel)
WHY?
WHY? Adding product attributes to product cards on Botany Farms’ website can significantly enhance the shopping experience for customers, particularly in the edibles space where product specifics are crucial. Here’s how it impacts user experience and conversion rates for Botany Farms:
Quick and Easy Decisions:
By displaying essential attributes like potency, flavor profiles, ingredients, and THC/CBD content on each product card, Botany Farms enables customers to quickly determine which edible meets their preferences and requirements. This clarity helps in reducing the time customers spend on making a decision, thereby smoothing the shopping journey.
Easy Product Comparison:
In the competitive edibles market, customers often look to compare products based on their effects, taste, and suitability for specific needs such as relaxation, energy, or medical use. Having these attributes easily visible on Botany Farms' product cards allows customers to efficiently compare these crucial aspects side by side, enhancing their ability to make an informed purchase decision
Optimized Conversion Rates:
Streamlining the decision-making process with clear, concise product information directly correlates with improved conversion rates for Botany Farms. When potential buyers are provided with all the necessary information at a glance, it diminishes the likelihood of cart abandonment and boosts confidence in their purchase choices. Furthermore, showcasing the unique benefits and quality of Botany Farms’ edibles through detailed product attributes can effectively attract and retain customers, leading to increased sales
Overall: the strategic addition of detailed product attributes on product cards on Botany Farms’ website not only makes the shopping process more transparent and user-friendly but also positions Botany Farms as a trusted and customer-centric brand in the edibles market, thereby optimizing conversion rates and enhancing customer satisfaction.
Checkout Extensibility Upgrade
The checkout experience at Botany Farms has been transformed with the integration of trust badges, a branded checkout flow, and strategic upsell placements (ReBuy upsells used). These elements were specifically chosen to boost customer confidence and encourage additional purchases, thereby directly impacting Botany Farms' conversion rates and overall revenue
WHY?
WHY? The checkout experience at Botany Farms has been transformed with the integration of trust badges, a branded checkout flow, and strategic upsell placements (ReBuy upsells used). These elements were specifically chosen to boost customer confidence and encourage additional purchases, thereby directly impacting Botany Farms' conversion rates and overall revenue
Enhanced Trust and Security:
By displaying essential attributes like potency, flavor profiles, ingredients, and THC/CBD content on each product card, Botany Farms enables customers to quickly determine which edible meets their preferences and requirements. This clarity helps in reducing the time customers spend on making a decision, thereby smoothing the shopping journey.
Seamless Brand Experience:
By displaying essential attributes like potency, flavor profiles, ingredients, and THC/CBD content on each product card, Botany Farms enables customers to quickly determine which edible meets their preferences and requirements. This clarity helps in reducing the time customers spend on making a decision, thereby smoothing the shopping journey.
Increased Revenue Opportunities:
Displaying upsells during the checkout process provides customers with options to add additional items that may complement their initial purchase. This strategy not only improves the average order value but also enhances customer satisfaction by suggesting relevant products that add value to their purchase.
Overall: the strategic enhancements to the checkout process not only make the transaction more seamless and secure but also align with Botany Farms’ commitment to providing a superior and trustworthy shopping experience. This optimization leads to increased conversion rates and a higher degree of customer satisfaction, positioning Botany Farms as a leader in customer-centric practices in the edibles market.
Arctic Grey UI/UX Design Approach.
Enhancing the desktop user experience is crucial for keeping visitors engaged and satisfied with any website. For Everlast, we prioritized intuitive navigation, responsive design, and clear calls to action. We ensured consistent branding across the site, incorporating uniform colors, fonts, and design elements.
A cohesive brand identity not only helps users recognize the website but also builds trust. We emphasized maintaining a clean and organized layout, using white space strategically and featuring bold call-to-action buttons. Well-spaced content allows users to digest information easily and focus on key elements, resulting in smoother browsing and higher click-through and conversion rates.
With climbing mobile shopping rates, adopting a "Mobile First" design was crucial to improving conversion for Everlast. Not only this, but Google and other search engines consider mobile-friendliness as a ranking factor, which means a positive mobile UX can positively impact your website's search engine visibility.
In this case, they saw a 30% increase in search engine traffic for first time customers in only 30 days. Investing in mobile UX sets your brand apart from competitors and establishes a positive impression among mobile users. We ensured their website was fully optimized for mobile devices with responsive design, easy navigation, and quick loading times.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Co-Founder
Truc Peter
Senior Success Manager
Autumn Nguyen
Senior Success Manager
Anthony Spallone
Co-Founder
Thiara Fernández
Senior eCommerce Manager
Humara Kausar
Senior Success Manager
Hugo Silva
Solutions Engineer
Maddie Schwartz
Senior Success Manager
Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.
During the project, we provided and continue to provide the following services and support:
- Strategic Product Placement
- Site Speed Optimization
- Custom Upsell Cart Drawer
- Email Marketing Optimization
- Core Web Vitals Management
- CRO & AOV Optimizations
- Full Responsive Experience
- 24/7 On Demand Support
- E2E Shopping Experience
Checkout extensibility is a suite of powerful platform features that make it easier to customize your checkout in a way that’s app-based, upgrade-safe, higher-converting, and integrated with Shop Pay.
With checkout extensibility, you can make code-free customizations to your checkout using apps and branding tools, or use our collection of components and APIs to build more bespoke checkout experiences.
For Everlast, we streamlined their checkout experience through Shopify Checkout Extensibility, and added additional Shopify payment options and address validation. Shopify Checkout Extensibility is engineered to minimize cart abandonment, leading to a conversion rate that's 36% higher than the competition. This means more completed checkouts, increased sales, and accelerated business growth.
Everlast now uses Shopify Checkout Extensibility, and wow!
Utilizing Shopify Checkout Extensibility, we upgraded Everlast's checkout process by integrating additional payment options and address validation. We also upgraded them to One Page Checkout to minimize clicks. This system effectively minimizes cart abandonment, resulting in a remarkable 36% higher conversion rate compared to competitors.
The Conclusion
Our collaboration, fortified by Shopify's adaptable platform, honors Everlast's enduring boxing legacy, cultivated since the 1900s. By weaving captivating storytelling and user experience enhancements into their Shopify presence, we pay homage to the brand's storied past while propelling it confidently into the digital age. This partnership not only preserves Everlast's cherished heritage but also ensures its continued relevance and success, embodying a pivotal chapter in the brand's illustrious journey.
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