Turn Your TV Ads into
Shopify Sales, In Real Time
Arctic Grey + MNTN Performance TV, A powerful partnership that closes the loop between Connected TV (CTV) advertising and your Shopify store, delivering pixel-perfect attribution so you can watch TV-driven orders roll in alongside your other channels.
See Every Dollar. Track Every Sale. Prove Every ROAS.
Traditional CTV platforms often leave you in the dark with fragmented reporting and unproven attribution. With Arctic Grey + MNTN, we integrate seamless, full-funnel tracking right into your Shopify dashboard — the intuitive hub where you already monitor revenue from Meta, Google, and TikTok. This means real-time visibility into how CTV campaigns contribute to site traffic, conversions, and bottom-line sales, empowering data-driven decisions without switching tabs.
Why Leading Brands Are Moving Budget to CTV in 2025–2028
CTV isn't just growing — it's dominating. Here's the data backing the shift:
- Attention Units from Adelaide
- Ad spend forecasts from eMarketer/MNTN Research
- ROAS during dips from MNTN analysis
- Engagement vs. social from MNTN Q3 2024 data
- Inventory growth/CPMs
Unmatched Viewer Attention
In Q2 2025, CTV led all channels with an Attention Unit (AU) rating of 58.9, outpacing linear TV (52.5 AUs), online video (39.7 AUs), and display ads (23.2 AUs). Measured via Adelaide's attention metrics, CTV's engagement peaked at 69.5 AUs in Q3 2024 before stabilizing, thanks to immersive formats like pause ads and QR codes that drive immediate action. Despite rising ad loads, CTV remains the go-to for broad reach with measurable viewer lock-in.
Source: MNTN — Link
Explosive Ad Spend Growth
CTV ad spend is forecasted to hit $33.35 billion in 2025 (up from $32.57 billion projections earlier this year) and surge to $46.89 billion by 2028 — surpassing traditional linear TV for the first time. This double-digit annual growth, per eMarketer and MNTN Research, is fueled by CTV's precision targeting, cross-sector appeal (from retail to healthcare), and scalability.
Consistency Pays Off in Uncertain Times
Brands that kept CTV campaigns running daily during economic dips, like April 2025's volatility or the 2020 pandemic, reaped big rewards — 26% higher ROAS in recovery periods compared to those who paused. MNTN's analysis of active advertisers (50%+ uptime across March-April 2025) showed 9% average spend increases yielding better visit rates, conversions, and trust-building with consumers who kept spending across categories.
Superior Engagement
Over Social
MNTN's Q3 2024 first-party data from hundreds of mid-market and enterprise advertisers (active 30+ days on MNTN, Meta, and TikTok) reveals CTV performance campaigns drive higher engaged site traffic than paid social. With 71% of North Americans preferring smart TVs for viewing (vs. 49% on smartphones), peak 8-10 p.m. sessions foster deeper immersion — leading to more net-new visits and ROI as in-market audiences convert in a distraction-free living room environment.
Inventory Boom and
Falling Costs
FAST platforms saw 38% YoY ad impression growth in Q3 2024, expanding CTV supply while CPMs drop (Netflix to $31.27 in 2025; Amazon Prime Video entering at low tiers). This makes CTV more efficient than ever versus paid social or display, where costs stay sticky.
The Arctic Grey + MNTN Advantage
Unlock CTV's full potential with tools built for Shopify scale
100% Shopify-Native Attribution
Track TV revenue pixel-by-pixel next to social/search — no black-box reporting.
MNTN Matched
MNTN Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests then predicts what they’ll want to buy next. It powers the world’s first keyword-based audience builder for CTV, which lets advertisers match with the consumers who are most likely to buy their products.
Retargeting in HD
HD ads recapture site abandoners (48% ROAS edge over display), as proven by home supply leaders.
Source: MNTN Case Study — Link
Creative That Converts
MNTN's creative offerings make it easy and affordable for brands of any size to launch a TV campaign, just like Sockwell did. No agency required.
Source: MNTN Case Study — Link
Amplify Social Wins
Layer CTV on paid social for 81% CPA cuts, 118% session boosts (Houston Hyundai), and traffic that's 24% more converting.
Source: MNTN Case Study — Link
One Transparent Goal
Set CPA/ROAS targets; we auto-optimize with flexible budgets, even for small teams.
Even “Q5” (Dec 26–Jan 31) Is Now Prime Time
- Conversions
- Gift cards
- ROAS spikes from MNTN data
Forget the post-holiday slump — Q5 is a conversion powerhouse. In 2024, 25% more conversions happened after Christmas than pre-holiday peaks, as shoppers redeemed gift cards (83% excited for deals), spent $81 extra on average (80% overspend), and tackled resolutions. MNTN retargeting in Q5 drove ROAS spikes, CPA/CPV drops, and steady visit rate climbs — with investors upping spend seeing 76% YoY revenue growth.
For Shopify brands, this means Q5 retargeting via Arctic Grey + MNTN turns returns into re-engagement gold.
Returnuary" Surge
Clothing, beauty, and spa sectors spiked; target gift-card hunters with deal-focused creatives.
CTV Viewership Peak
January ranks #3 for holiday-themed streaming — extend seasonal ads (e.g., voiceovers for New Year themes) on premium networks.
Travel Wave Season
Cruises and adjacents (luggage, swimwear) saw AOV/ROAS booms; capture planning mode intent early.
Source: https://mountain.com, Used with permission.
6x
More Site Traffic
2x
More Revenue
2x
Lower CPA*
550+
Five Star Reviews
Real-World MNTN Case studies
E-comm Bedding
Migrated from display ads, using MNTN Matched for precise audiences—blooming performance with doubled ROAS and reduced waste.
Result
Migrated from display ads, using MNTN Matched for precise audiences—blooming performance with doubled ROAS and reduced waste.
- Source: https://mountain.com, Used with permission.
Luxury Flowers
Switched to MNTN Matched AI audiences for high-intent targeting; intuitive interface eased CTV entry; video ads showcased customizable, long-lasting arrangements.
Result
Migrated from display ads, using MNTN Matched for precise audiences—blooming performance with doubled ROAS and reduced waste.
- Source: https://mountain.com, Used with permission.
Lingerie
MNTN Matched to eliminate broad TV waste; direct commercial matching to engaged consumers; transformed CTV into a growth engine.
Result
2x ROAS increase; cut wasted impressions; boosted site traffic and new customer connections for revenue scaling.
- Source: https://mountain.com, Used with permission.
Health Kits
Ditched linear TV's rigid contracts for MNTN Performance TV + MNTN Matched; flexible scaling and third-party tracking for emergency med kits.
Result
Migrated from display ads, using MNTN Matched for precise audiences—blooming performance with doubled ROAS and reduced waste.
- Source: https://mountain.com, Used with permission.
Outdoor Retail
Upgraded from broad CTV to MNTN Matched for high-value prospect targeting; focused on purchase-likely viewers.
Result
Migrated from display ads, using MNTN Matched for precise audiences—blooming performance with doubled ROAS and reduced waste.
- Source: https://mountain.com, Used with permission.
Ready to make TV your
Highest-ROAS channel in
2026?
Stop paying for impressions. Start paying for Shopify orders — with non-profits, health kits, and luxury proving CTV's versatility.
Book a 15-minute demo and we’ll show you a custom projection of what CTV can do for your Shopify store, backed by your data.
Reviews
Real Results: Case Studies and Testimonials
With 556 five-star reviews and awards like Top Developers 2024, our clients value the nuanced, results-focused collaborations we foster.
Elegant custom store with Recharge and Klaviyo— "Top-notch experience from start to finish!"
Sophisticated site with AI and Swatch King— "Efficient workflow and professional execution.
Dynamic, personalized build with Rebuy and Subtract—resulting in exceptional communication and results.
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for The Cashmere Sale
“The Cashmere Sale has been working with Arctic Grey for the past 5 years. Over the years Arctic Grey has done a great job of creating exactly what we visioned while constantly refining and improving every detail.”
Samantha Ferroggiaro
Assistant Director of Stores & Operations
Apps we used:
Apps Utilized
A dynamically personalized Shopify Store developed & maintained for Bark
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Nari Sitaraman
Chief Technology Officer
Apps we used:
Apps Utilized
An elegant Shopify Store designed and built for EBY by Sofia Vergara
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
EBY by Sofia Vergara
Marketing Manager
Apps we used:
Apps Utilized
A sophisticated Shopify Store designed and built for a Harvard University
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted"
Daniyal S.
Harvard University
Apps we used:
Apps Utilized
A Shark Tank Shopify Store designed and built for Bertello
“Their immense knowledge of Shopify Plus and exceptional communication skills, accompanied by a can-do attitude made Arctic Grey a fantastic partner.”
Andy Bert
Founder
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for Green Life Organics
“Our customers were given the opportunity to embark on an unforgettable journey , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Andy Bert
Founder & CEO, Tired Mama
Apps we used:
Apps Utilized
A dynamicly personalized Shopify Store developed & maintained for Olaplex's
“Our customers were given the opportunity to embark on an unforgettable journey forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Yesenia C.
Chief Technology Officer
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for Ebbets
“Our customers were given the opportunity to embark on an , forming meaningful connections with beloved characters and creating a truly one-of-a kind shopping experience.”
Ashley
Chief Technology Officer
Apps we used:
Apps Utilized
Everlast's Ring-ReadyShopify Store Designed and Built to be a Champion
“The YouthfulMD doctor, Dr Brandi was wonderful to work with and very knowledgeable in anti- Aging, which is refreshing. The incredible Repair Night cream that the she prescribed reduced my wrinkles!”
Jacob Golomb
Founder & CEO
Apps we used:
Apps Utilized
A sophisticatedShopify Store designed and built for a Albee Baby
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Jeff S.
Baseball Player
Apps we used:
Apps Utilized
An iconic Shopify Store designed and built for a Ronaldo Jewelry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Geometry
“Our experience with AG was excellent, characterized by an efficient workflow and professional execution; we couldn't be more delighted!”
Michael B.
Ronaldo Jewelry
Apps we used:
Apps Utilized
An Home Run Shopify Store designed and built for Lancer Skincare
“Working with AG was a truly top-notch experience. From start to finish, they made sure everything ran smoothly and professionally - we couldn't be happier!”
Dr. Lancer
Board-Certified Dermatologist
Performance TV, measured and optimized like paid search, scaled like linear never could.
Complete Shopify Tasks Quickly
with
Bulk Hours
by Arctic Grey
We've built this AI chat box to help quote hours needed for projects, please provide as much details as possible in terms of what you'd like to build in this chat box, and we will give you an estimate of hours in real time.
