As an e-commerce store owner, you're always looking for ways to stay ahead of the competition. In today's fast-paced digital world, it's more important than ever to make sure your store is as optimized as possible to attract and retain customers. In this article, we'll look at three key areas to focus on in order to ensure your Shopify store will outperform the competition in 2023: site speed, upsell cart drawers, and post-purchase upsells.