Our customers say
Excellent
Dr Green Life Organics Transformation from WooCommerce to a Thriving Shopify Store is really quite the story to tell. 
The revamped website focused primarily on building consumer confidence, offering comprehensive product knowledge, and fostering trust in the myriad benefits of their organic products. Since working with Arctic Grey on a mobile-first UX, optimized product page, and cart drawer, the merchant secured an astounding 7% conversion rate as well as a 16% increase in average order value. These efforts bore fruit, resulting in a remarkable 250% increase in site conversions and an impressive surge in total sales, catapulting them over 50% higher than the previous year. This transformation positioned Dr. Green Life Organics as a digital trailblazer, successfully tapping into new markets while reinforcing its commitment to quality and customer satisfaction.
250%
250% increase in conversions
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
NeuroImmune DHA 900™ (with 425mg EPA & 60mg DPA)
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
NeuroImmune DHA 900™ (with 425mg EPA & 60mg DPA)
The Challenge
In the realm of e-commerce, nutraceutical brands encounter a distinctive set of challenges that stem from the unique nature of their products. One of the primary hurdles is establishing trust among consumers, as the online space is saturated with numerous options, and customers often seek reassurance regarding the efficacy and safety of nutraceutical offerings. Regulatory compliance and varying standards across different regions present another obstacle, requiring meticulous attention to labeling, claims, and adherence to health regulations. Additionally, the virtual marketplace poses difficulties in conveying the sensory aspects of nutraceuticals, such as taste and texture, which are crucial factors in consumer decision-making.
The Solution
To build trust with consumers overwhelmed by choices, we propose using trust badges on all products. These badges will clearly show what the product is meant for and any certifications it holds, giving customers confidence in the effectiveness and safety of the nutraceuticals. In addition to this, we created a dynamic Key Nutrients section for each product. This custom solution breaks down the ingredients used in each product and explain how they're commonly used in medicine.
To further increase consumer confidence and their knowledge of the product line, we also introduced a Product Finder Quiz. This tool allows users to discover products tailored to their specific needs, making the shopping experience more personalized. On the results page and all collections pages, we also introduced dynamic filtering, allowing customers to shop based on factors like life stage, health concerns, certifications, and key nutrients. Overall, we accomplished this goal and secured higher conversion rates, average order value, all while providing a transparent, personalized, and a trustworthy environment for consumers.
A truly diverse range of action
Dr. Green Life Organics partnered with Arctic Grey to create a well-rounded user experience tailored for both mobile and desktop user conversion rate optimization with a special emphasis on customer education. Our efforts to combine quick-add features along with trust badges and product education resulted in a 7.16% conversion rate.
Mobile First: Given the substantial mobile subscriber base and extensive social media following associated with Dr. Green Life, our primary focus was a mobile-first approach for the website.
Ensuring a mobile-friendly site is essential to accommodate user preferences and enhance accessibility, ultimately contributing to a more site visitors and conversions.
Optimized UX: In today's digital landscape, where users have numerous options, a superior UX can be a significant differentiator, helping a business stand out from its competitors. A smooth and intuitive UX design streamlines the conversion process, reducing friction and making it easier for users to complete desired actions, such as making a purchase or signing up for a service. With Dr. Green Life, we Ensure product trust badges and claims were easily accessible from the home page, collections page, and product pages.
Site Speed: Website loading speed is a major factor in determining your conversion rate – too slow and customers will be more likely to bounce, resulting in missed opportunities. Our research shows that by improving load speeds by just one second you can reap an impressive 17% increase in conversions. Our mission was to guarantee outstanding, high-speed performance on both desktop and mobile platforms. . Our dedicated efforts resulted in impressive site speed results even with the use of multiple 3rd party apps integrated on site.
Arctic Grey UI/UX Design Approach.
Improving the desktop user experience is essential for keeping visitors engaged and satisfied with any website. For Dr Green Life we focused on intuitive navigation and filtering, responsive design, and clear call to action. We maintained consistent branding throughout their website, including colors, fonts, and design elements.
A cohesive brand identity helps users recognize your website and builds trust. It was important to their aesthetic to maintain a clean and organized layout, using the white space strategically and bold call to action buttons. Well-spaced content makes it easier for users to digest information and focus on essential elements, leading to easier browsing and higher click rates and conversion.
With climbing mobile shopping rates, adopting a "Mobile First" design was crucial to improving conversion for Dr.Green Life Not only this, but Google and other search engines consider mobile-friendliness as a ranking factor, which means a positive mobile UX can positively impact your website's search engine visibility.
In this case, they saw a 41% increase in search engine traffic in only 30 days. Investing in mobile UX sets your brand apart from competitors and establishes a positive impression among mobile users. We ensured their website was fully optimized for mobile devices with responsive design, easy navigation, and quick loading times.
The Results
Dr Green Lifesoared to new levels and an astounding 7+% conversion rate
Online sales increased significantly, contributing a substantial portion of the overall revenue.
The new platform, as well as the strategic decisions within the UX/UI design resulted in a n overall 52% sales increase from the previous year
Built with Shopify Customizer
Accelerate your Growth with powerful Shopify Features
UX for Cart Drawers
Easily see cart contents and upsells with a sliding cart drawer modal. Users will stay on the page they're viewing, and continue shopping without navigating away to a cart page.
Shoppable Collection Pages
Minimize dropoffs by allowing shoppers to add to cart seamlessly and quickly, with a quick shop. All in stock sizes and colors are directly visible on the collection page.
Site Speed
Optimized site speed will have the greatest impact in not only improving your bounce rate, but increasing search engine rankings, and improved conversion rates overall.
Improved shopping experience with Search & Filters
The incorporation of Advanced Search and Filtering options on Dr Green Life Organics's collection pages significantly improved UX. These indispensable feature allows customers to navigate through the product selection effortlessly, and quickly add items to their shopping carts.
Moreover, the quick shop feature enhances the collection pages shopability, ensuring that users can easily add multiple items to their carts without losing their progress. This seamless functionality keeps users engaged on the page, streamlining the shopping experience and encouraging more efficient browsing and purchasing. This ultimately increased average order value and conversion.
Our Process
Discover
Define
Develop
Quality Assurance
Deliver
A/B Testing
01 Research
We start our partnership with a client with a kick-off call with a dedicated member of our Success Management team. There, we discuss the site in detail, UX and UI goals, any existing pain-points, and potential solutions. Our team of Success Managers have extensive knowledge of Shopify, and provide ongoing support and daily communication to our clients.
02 Branding
We believe in the power of simplicity and strive to create eCommerce solutions that embody both elegance and functionality.
03 UX Design
From there, we dive right in to the branding and UX design with our talented team of designers. Our focus on delivering results has solidified our commitment to crafting the finest Shopify experiences through dynamic and beautiful UX and UI, and The Cashmere Sale was no exception.
04 UI Design
Our global team of developers are unparalleled in the pursuit of perfection of creating dynamic and responsive themes, that also allows a merchant the ability to manage their site through advanced customization features.
05 Development
We are multi-award winning Shopify Plus Design & Development Firm.
At Arctic Grey, we craft the most exceptional eCommerce solutions for Enterprise Merchants worldwide. Our commitment to excellence is evident in the overwhelmingly positive feedback from our clients, with over 500 Five Star Reviews.
06 Quality Assurance
Our talented Quality Assurance team test each element of a new site, from both a technical and user’s perspective. They are true perfectionists, and have extensive knowledge of UX and UI best practices on all mobile and desktop devices.
07 A/B Testing
AB Testing is crucial, and we are passionate about delivering excellence for our clients by using clear, data-driven results driving all decision making.
The Multi Award Winning Shopify Management Team at Arctic Grey
Brooke Sanderson
Merchant Success Director
Jake Amos
Director of Business Development
Truc Peter
Senior Success Manager
Autumn Nguyen
Senior Success Manager
Anthony Spallone
Director of Operations
Thiara Fernández
Senior eCommerce Manager
Vanessa Esquinazi
Junior eCommerce Manager
Hugo Silva
Solutions Engineer
Maddie Schwartz
Senior Success Manager
Best Website Design 2022
Best Web Developers in New York
Top Web Developers 2020
Top Web Developers
Enterprise Shopify Plus
Best Development 2021
Top Digital Agency
Best Shopify Agency
Best Support 2021
Engineering each solution
Arctic Grey has taken an innovative approach to customer experience. We conducted research that pinpointed areas of confusion around our product offering, allowing us to make adjustments and improvements for the user journey - so customers shopping can have a more engaging experience. Our findings will serve as guidance in developing future projects moving forward.
During the project, we provided and continue to provide the following services and support:
- Strategic Product Placement
- Email Marketing Optimization
- Full Responsive Experience
- Site Speed Optimization
- Core Web Vitals Management
- 24/7 On Demand Support
- Custom Upsell Cart Drawer
- CRO & AOV Optimizations
- E2E Shopping Experience
Checkout extensibility is a suite of powerful platform features that make it easier to customize your checkout in a way that’s app-based, upgrade-safe, higher-converting, and integrated with Shop Pay.
With checkout extensibility, you can make code-free customizations to your checkout using apps and branding tools, or use our collection of components and APIs to build more bespoke checkout experiences.
For The Cashmere Sale, we streamlined their checkout experience through Shopify Checkout Extensibility, and added additional Shopify payment options and address validation. Shopify Checkout Extensibility is engineered to minimize cart abandonment, leading to a conversion rate that's 36% higher than the competition. This means more completed checkouts, increased sales, and accelerated business growth.
Dr Green Life now uses Shopify Checkout Extensibility, and wow!
We enhanced Dr Green Life Organics’s checkout process using Shopify Checkout Extensibility, incorporating more payment options and address validation. This system reduces cart abandonment, achieving a conversion rate 36% above competitors, boosting sales and business growth.
The Conclusion
The transformation of Dr Green Life Organics from a local favourite to an online powerhouse stands as a testament to the adaptive and innovative nature of their brand. Our partnership, backed by Shopify's robust and flexible platform, allowed them to not only enter but excel in the e-commerce arena, ensuring a bright and thriving future for this cherished brand.
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