Arctic Grey
Get your audit From $99

5.0 from 556 reviews Shopify Plus Partner since 2015

Find the money your store is losing.

We audit your store and hand you every fix, ranked by modeled revenue impact. Sized to your store from $99, and guaranteed or your money back.

What is your store's annual online revenue?

Starter audit

$99

  • 10 findings ranked by $ impact
  • Delivered in 24 hours
  • Founder email from Jake
Get my Starter audit $99
  • Money back if it is not worth it
  • Secure Shopify checkout
  • Your audit starts the moment you order
1,000+
stores supported
$5B+
merchant revenue moved
300+
migrations, zero data loss
5.0★
across 556 reviews
Shopify Plus Partner
Verified since 2015
Money-back guarantee
Same day · no questions
24-hour delivery
Starter tier · always
Secured by Shopify
Shop Pay · PCI-compliant
Trusted by Shopify Plus brands like
01 · what a finding looks like

Five real findings from a recent Olaplex audit, lifted verbatim.

This is what every package delivers. Specific, measured, modeled, with the fix written out. Starter ships ten. Growth ships twenty. Scale ships thirty or more. Enterprise ships fifty or more. Click any card to advance, or watch them shuffle.

Finding 02 of 20 · Page speed Critical

Your homepage loads 2.4 seconds slower than the category leader.

+$256k modeled annual revenue · 92% confidence

Your largest content paint clocks 4.1 seconds. The category leader sits at 1.7 seconds. The single biggest cost is a 1.2MB hero video that auto-plays on every visit. Replacing it with a poster image plus play-on-tap is a one-day ship.

Before · today
4.1s page load · 47% bounce
After · projected
1.7s page load · 31% bounce
Finding 03 of 20 · Conversion rate Critical

Your cart adds friction at the worst possible moment.

+$184k modeled annual revenue · 90% confidence

The "Buy now" button on your cart drawer requires three taps before checkout opens. On mobile, that is a 14% drop in completion rate against the category baseline. Shop Pay one-tap is sitting in your theme, unwired. Wiring it is a four-hour change that ships the same week.

Before · today
3 taps to checkout · 2.71% conv.
After · projected
1 tap to checkout · 3.09% conv.
Finding 07 of 20 · Average order value High

Your top product page has no upsell on the path that converts the most.

+$92k modeled annual revenue · 84% confidence

The "Buy together" module is missing from your hero product page. Adding the three most-co-purchased items at a 25% attach rate is the category ceiling. Shopify ships the bundle widget native, no app required, two-day install.

Before · today
$94 average order · no bundle
After · projected
$118 average order · 25% attach
Finding 11 of 20 · Customer lifetime value Critical

Your post-purchase email asks for a review before the customer received the product.

+$141k modeled annual revenue · 88% confidence

Your day-3 review request converts at 2%. The same email at day 14, after typical delivery and first use, converts at 11%. Five-and-a-half-fold lift, no extra cost, four-line Klaviyo flow change. More reviews compound forever.

Before · today
2% review rate · day 3
After · projected
11% review rate · day 14
Finding 14 of 20 · Search rankings High

Your highest-search-volume product page is a noindex page.

+$76k modeled annual organic revenue · 82% confidence

Your top search-rankings opportunity carries a "noindex" tag in the page meta. Removing it could reclaim the ~14,000 monthly clicks the page used to receive. At your current 3% conversion rate, that is real money sitting on the table for the cost of a one-line code change.

Before · today
0 organic clicks · noindex
After · projected
~14k clicks / month · indexed
1 / 5
9:41 ●●●● 5G ▮
Jake Amos · Arctic Grey
Three findings I cannot unsee on yourbrand.com.
Just finished my audit. The biggest one first…

Those five findings are the format. Want the whole thing? Read a complete Scale audit we shipped this month, exactly as the client received it. 30 findings, $202K to $472K in projected annual recovery. Projections, not commitments.

Read the complete audit
02 · the packages

Three self-serve tiers, plus one done-with-you Enterprise. Stacked value below the price.

Every package ships the email and the HTML report. The difference is depth, surfaces covered, human time, and how much we ship for you for free. Open any tier to see everything it includes, priced line by line.

Every tier also includes the Shopify Plus Speed Checklist, an audit-fee credit toward any Arctic Grey engagement, and the Founders Newsletter.

Chosen by 72% of solo founders who book an audit
The 24-Hour Audit

Starter

$99 one-time
$9.90 per finding · delivered in 24h
Total stacked value
$1,892
You save $1,793 · 95% off

A fast, sharp, AI-powered diagnostic of the surfaces that matter most for solo founders and small online stores. The fixes you should ship first, ranked.

See everything included
What's inside
  • 5-dimension AI site scan (speed, conversion, order value, retention, search)$499
  • 10 findings ranked by modeled revenue impact$500
  • Personalized founder email from Jake Amos$197
  • Private live HTML report URL$300
  • 24-hour turnaround, no exceptions$200
Bonuses (free)
  • Arctic Grey Shopify Plus Speed Checklist (PDF)$97
  • $99 audit-fee credit on any Arctic Grey engagement$99
Love-It-Or-Refund Guarantee Read the audit. If it wasn't worth $99 to you, reply with one word within 24 hours and we refund the same day. No questions, no forms.
Buy Starter for $99
Shopify checkout · audit starts immediately
Most popular
Chosen by 67% of mid-market stores who book an audit
The Full Diagnostic

Growth

$399 one-time
$19.95 per finding · delivered in 72h
Total stacked value
$9,891
You save $9,492 · 96% off

The audit you give to a real Director of Ecommerce. Full-site scan, online plus retail check, competitor benchmark, 30-minute strategy call with Jake.

See everything included
Everything in Starter, plus
  • 20 findings with per-finding $ impact$1,000
  • Full-site scan: home, collections, product pages, cart, checkout, mobile$1,500
  • Online plus retail audit (web, in-store, marketplaces)$1,000
  • 3-competitor benchmark with category percentile$1,300
  • 30-min strategy call with Jake Amos$800
  • Branded HTML report on your domain$500
  • 72-hour turnaround$300
Bonuses (free)
  • Quarterly Klaviyo email/SMS audit$800
  • Founders Slack channel access$400
  • $399 audit-fee credit on any Arctic Grey engagement$399
Worth-Shipping Guarantee If the audit doesn't surface at least 5 findings you actually want to ship this quarter, full refund. Same day, no questions.
Buy Growth for $399
Shopify checkout · book the call in your confirmation email
Chosen by 58% of multi-region brands who book an audit
The Multi-Region War Room

Scale

$999 one-time
$33 per finding · we ship one fix free
Total stacked value
$32,491
You save $31,492 · 97% off

For brands running heavy customization across multi-region, large catalogs, advanced automation. We audit the whole stack, ship one fix free, and prototype your next move.

See everything included
Everything in Growth, plus
  • 30+ findings with 90-day cohort projection$1,500
  • Multi-region + localization audit (markets, currencies, tax)$2,500
  • Wholesale catalog + customer-account review$1,800
  • Speed audit + technical search deep-dive$1,500
  • 5-competitor benchmark + scoring rubric$2,000
  • 60-min strategy room: Jake + senior strategist$2,500
  • 5-email personalized arc (share with team/board)$1,200
  • Founder-signed branded HTML report$800
  • 1-page Shopify Plus prototype from your catalog$3,500
  • We ship one fix for free, you pick$4,500
  • 90-day re-audit to score what shipped$1,000
Bonuses (free)
  • Direct Slack channel with Arctic Grey Co-Founders for 30 days$1,200
  • Custom KPI dashboard (your top 5 metrics)$1,500
  • $999 audit-fee credit on any Arctic Grey engagement$999
Pay-It-Back Guarantee If the shipped fix doesn't generate at least 3x your $999 in 90 days, full refund and we keep working free until it does.
Buy Scale for $999
5-business-day delivery · free fix ships within 14 days

Compare all four tiers, side by side.

Every row, every tier · scroll horizontally on mobile

Feature Starter$99 Most popularGrowth$399 Scale$999 Enterprise$8,000
Findings delivered 10 20 30+ 50+
Pages crawled Home + 1 product page + cart + checkout Full site (home, collections, product pages, cart, checkout, mobile) Full site + multi-region + wholesale catalog Everything + composable commerce + back-office integration
Modeled $ revenue impact Per-finding range Per-finding $ impact Per-finding + 90-day cohort projection Per-finding + quarterly cohort projection
Competitor benchmark · 3 competitors + percentile 5 competitors + scoring rubric 5 competitors + composable benchmark
Personalized email 1 founder email 1 founder email 5-email personalized arc 5-email arc + investor memo
Private HTML report Live URL Branded on your domain Founder-signed Founder-signed + lifetime access
Strategy call with Jake · 30 min 60 min · Jake + senior strategist 4x 60-min over 90 days
Shopify Plus prototype · · 1-page mock 5-page mock (home, product page, cart, checkout, search)
Shipped fixes (free) · · 1 fix shipped 3 fixes shipped
Re-audit window · · 1 re-audit at 90 days 4 quarterly re-audits + lifetime access
Direct Slack channel · Founders Slack Direct with Jake · 30 days Jake + senior strategist · 90 days
Guarantee Love-It-Or-Refund Love-It-Or-Refund + Worth-Shipping Love-It-Or-Refund + 3x Pay-It-Back 3 stacked: Refund + 3x Pay-It-Back + We-Keep-Working
Turnaround 24 hours 72 hours 5 business days 5 days · 90-day partnership
Stacked value $1,892 $9,891 $32,491 $90,491
Buy $99 Buy $399 Buy $999 Reserve $8,000
Enterprise · 4 spots / month For $200M+ brands 90-day partnership 3 fixes shipped free

Enterprise · The Growth Engine

For ambitious global Shopify brands making $200M and up per year. Multi-brand, wholesale plus direct shoppers, composable commerce, massive catalog complexity. The full audit, three shipped fixes, a 5-page Shopify Plus prototype, a 90-day part-time conversion partnership, and an investor-ready growth memo. We become the operator on the bench.

See everything included
Everything in Scale, plus
  • 50+ findings with quarterly cohort projections$7,500
  • Composable commerce evaluation (Plus + Commerce Components)$4,500
  • Multi-brand + wholesale-and-direct audit$3,000
  • 5-page Shopify Plus prototype: home, product page, cart, checkout, search$12,000
  • We ship 3 fixes for free, you pick all three$13,500
  • 90-day part-time conversion partner: 4 x 60-minute strategy rooms$6,000
  • Custom 10-test A/B experiment plan with hypotheses$2,500
  • Quarterly re-audits for 12 months (4 in total)$4,000
  • Investor-ready Growth Memo (board, fundraise, exit)$2,500
  • Custom auto-refreshing KPI dashboard$1,500
Enterprise-only bonuses
  • Direct Slack channel with Arctic Grey Co-Founders + senior strategist for 90 days$3,000
  • Lifetime audit access: every future re-audit free$5,000
  • $8,000 audit-fee credit on any Arctic Grey engagement$8,000
The 90-day program
Week 1
Audit + 50+ findings + 11-Phase Blueprint land
Week 2 to 4
5-page Plus prototype + first fix shipped
Week 5 to 8
Fix 2 + Fix 3 + Klaviyo flows + 60-min strategy room
Day 90
Re-audit + investor-ready growth memo + KPI dashboard
Three stacked guarantees
Love-It-Or-Refund Guarantee Read the audit. If you don't think it was worth $8,000, reply within 14 days and we refund the same day. No questions, no friction.
Pay-It-Back Guarantee If our 3 shipped fixes don't generate at least 3x your $8K in 90 days, full refund of the audit.
We-Keep-Working Guarantee If the metrics are not moving at day 90, we keep shipping at no charge until they do.
$90,491 stacked valueSave $82,491 · 91% off
$8,000 one-time · or 3x $2,750 ($8,250 total)
$89 per day for 90 days
Reserve Enterprise · $8,000 Talk to Jake first · 15 min
03 · how you cannot lose

Four layered guarantees. All written, all binding.

Every tier ships with at least one. Enterprise ships with three. Read them like a contract because they read like one.

Guarantee 01

Love-It-Or-Refund

Read the audit. If you don't think it was worth what you paid, reply with one word within 24 hours of receipt (14 days on Enterprise) and we refund the same day. No forms, no exit interview, no friction. We have not had to issue one. We want to keep it that way.

Every tier · Starter · Growth · Scale · Enterprise
Guarantee 02

Worth-Shipping Guarantee

If the audit doesn't surface at least 5 findings you actually want to ship this quarter, full refund. Same day, no questions. The findings have to be worth acting on, or the audit was not worth buying.

Growth
Guarantee 03

Pay-It-Back Guarantee

For tiers where we ship the fix, if those shipped fixes don't generate at least 3x your fee in 90 days, we refund the audit and keep working free until they do. Risk on us.

Scale + Enterprise
Guarantee 04

We-Keep-Working Guarantee

If the metrics are not moving at day 90 on Enterprise, we keep shipping at no extra charge until they are. We do not stop until your conversion rate, average order value, or customer lifetime value moves up and to the right.

Enterprise only
04 · receipts

Numbers Arctic Grey produced. Quoted directly from the data.

No paraphrasing, no extrapolation. Every metric below is independently verifiable. Click the brand name and read the case study yourself.

That is the data. Want this for your brand?

Pick the tier that matches your store
Arctic Grey rewired the buying flow on our product pages in 3 weeks. The first month after launch we cleared a 47% lift in conversion. They didn't stop there. With A/B testing, by the third month we crossed a hundred and twenty-seven percent. They show up like operators, not vendors.
VP Ecommerce · +187% sales growth
05 · the cost of doing nothing

Every month you skip the audit, you leak revenue.

The findings we run into most often, scaled by category benchmarks across the 1,000+ stores we have supported. Numbers are conservative. Real audits often surface 2x to 3x.

Annual revenue$8M
$500K$500M+
Mobile traffic share68%
20%95%
Current conversion rate2.1%
0.5%6.0%
06 · how it works

Four steps. Mostly automated. Always hand-finished.

The AI does the heavy lifting. Our team does the part that matters. The result lands in your inbox between 24 hours and 5 business days, depending on the tier you pick.

1

Pick your tier and pay

Choose Starter, Growth, Scale, or Enterprise on arcticgrey.com. Shopify checkout. Pay first to unlock the rest of the audit experience.

Minute 0
2

Tell us your story

The moment you pay, our intake form opens. Your domain, your annual revenue, the single metric you most want this audit to move, and any context the team should know. About 90 seconds.

Minute 1
3

AI scans, our team finishes

Our scanner crawls every surface in your tier, runs page-speed checks, and pulls conversion, order-value, and search-ranking signals. Then a senior Arctic Grey strategist reviews every finding, drops anything that fails the dollar test, and writes the email in plain English.

Hours 1 to 6
4

You get it

The personalized email and the private HTML report URL land in your inbox. Click, read, decide what to fix and who fixes it.

24h · 72h · 5 days · 90d
07 · who runs your audit

Senior operators. Not junior consultants.

Every audit goes through one of three people. They have shipped Shopify Plus migrations for billion-dollar brands. They are the same people who'll write your email and review your findings.

JA
Co-founder · Strategy

Jake Amos

Builds every audit. Writes every email. Owns the relationship from day one. 12 years building Shopify Plus stores. Personally shipped wins for Lids, Olaplex, Hiya, Wipstitch.

300+ migrations · $5B+ moved
AS
Co-founder · Operations

Anthony Spallone

Runs the studio. Operations, growth, partnerships. The person you talk to if anything ever feels off. Direct line on every Scale and Enterprise tier.

1,000+ stores supported · 5.0 rating
SR
Senior Strategist

Senior Strategist

Pairs with Jake on every Scale and Enterprise audit. Specializes in conversion rate, average order value, and customer retention. Has run real Shopify Plus stores at $50M and up before joining the team.

Conversion + order value + retention specialist

Ready to see what these three would find in your store?

Pick your audit
08 · why we built this

The audit you would normally pay $5,000 for, starting at $99.

For a decade we have charged $5,000 to $25,000 for a full Shopify Plus growth audit. Most agencies still do.

So why are we doing this for $99?

Because the audit is the relationship. When the findings are this specific and the dollars are this big, the brand we audit usually decides to ship the fixes with us. We would rather invest $4,901 in winning your trust than spend it on ads to chase you.

That is the deal. You pick the tier that matches your store size. We deliver an audit you genuinely think was worth far more than you paid. If you do not, reply with one word and we refund. Promise.

22x
avg stacked value to price ratio across the four tiers
12
audits per week, max. We refuse to scale past human review.
100%
refundable if you don't think it was worth what you paid
$5,000
avg fee for a comparable audit at any other Plus partner

How Arctic Grey compares to free tools and other agencies.

What you get Free Lighthouse Generic ChatGPT audit Other Plus partner Arctic Grey audit
Findings ranked by $ No · 6 generic metrics No · templated checklist Sometimes Yes · 10 to 50+ findings
Reviewed by a human strategist No No Yes · usually a junior Yes · senior who has shipped Plus migrations
Fix shipped for free No No No Yes · on Scale + Enterprise
Modeled $ revenue impact per finding No No · made up Sometimes Yes · category-benchmarked
Layered guarantees N/A N/A Rare Yes · up to 3 stacked
Price Free · worth what you pay Free · worth what you pay $5,000 to $25,000 $99 to $8,000
Turnaround Instant · shallow Instant · generic 4 to 8 weeks 24 hours to 5 days
09 · who this is for

Two paths. One audit engine.

Built for both sides of the Shopify decision. Whether your store is already running on Shopify or you are weighing a move to Shopify Plus, the audit is sized to your store and engineered to make you more money. Pick your path.

Path A · You are already on Shopify

The Performance & Revenue Audit. More money from the store you already have.

If you are on Shopify or Shopify Plus today, we audit five dimensions that move the P&L, rank every finding by modeled dollar impact, and ship the fixes worth shipping for free.

What we audit · 5 areas
  • Conversion rate · cart, PDP, checkout friction, Shop Pay one-tap, abandonment recovery
  • Average order value · threshold nudges, cross-sell logic, bundle math, subscription stack
  • Page speed · LCP, CLS, INP, image weight, theme JS, Core Web Vitals on real-device data
  • Customer lifetime value · flow architecture, segmentation, win-back, post-purchase
  • Search rankings · technical SEO, schema, internal linking, content gaps
Sample finding · Conversion · Cart

Cart drawer takes 3 taps to checkout. Shop Pay one-tap is sitting unwired in your theme.

$184,000 /yr leak · we ship the fix free
View tiers →
Path B · You are weighing Shopify Plus

The Migration Audit. Prove the math before you move.

If you are on BigCommerce, Magento, Salesforce Commerce Cloud, NetSuite, WooCommerce, or a custom build, we audit your current platform, model the migration uplift in real dollars, and ship a Shopify Plus prototype on Scale and Enterprise tiers.

What we audit · 5 areas
  • Platform fingerprint · what is leaking on your current stack and what Shopify Plus solves natively
  • Migration risk audit · SEO continuity, data integrity, ERP, OMS, subscription, custom code
  • Revenue uplift model · quantified conversion, AOV, and CLV gains, modeled against your category
  • 11-Phase Migration Protocol · timeline, scope, risk gates, zero-data-loss guarantee
  • 5-page Shopify Plus prototype · home, PDP, cart, checkout, search, hand-built on Scale + Enterprise
Sample finding · Platform · BigCommerce

Two-step checkout on legacy theme. Shopify Plus one-page checkout converts 11% higher in the same category.

$2.1M /yr uplift modeled · prototype shipped free on Scale+
View tiers →
10 · the questions everyone asks

What you actually want to know, answered straight.

Because the audit is the relationship. Brands we audit usually pick us to ship the fixes. We would rather invest the gap in winning your trust than on ads. If we never work together again, you still got an audit worth far more than you paid, and that is a deal we can sustain.
The scan is AI. The findings are not. Every finding goes through a human strategist who has run real Shopify Plus stores. If a finding does not pass the dollar test or the category-benchmark test, we drop it. You never see filler. That is why a $99 audit costs $99 and not $9.
Never. Pay, paste your URL, get the audit. The Growth and Scale calls are with Jake, who builds the audit, not a salesperson. Enterprise optionally starts with a 15-minute fit call with Jake before you reserve a slot.
Four layered guarantees: Love-It-Or-Refund (every tier), Worth-Shipping (Growth), 3x Pay-It-Back (Scale + Enterprise), We-Keep-Working (Enterprise). All written, all binding. Refunds process the same day, no forms, no exit interview. The deal is the deal.
Reply to the email. The strategist who wrote it will reply within 24 hours with the data they used, and either defend the finding or drop it. We do not gatekeep our reasoning. If you still think it wasn't worth what you paid, the Love-It-Or-Refund Guarantee triggers and you get a refund.
A Lighthouse score gives you 6 metrics. ChatGPT gives you a templated checklist. We give you 10 to 50+ findings, ranked by modeled revenue impact, written by humans who have shipped 300+ Shopify Plus migrations and moved $5B+ in merchant revenue. Every finding has a dollar number, a fix, and a category benchmark. That is the part the free tools cannot fake. Read a complete Scale audit we shipped and judge for yourself.
By annual revenue. Under $5M, Starter is built for you. $5M to $20M, Growth. $20M to $200M, Scale. $200M and up, or you run multi-brand or wholesale-and-direct, Enterprise. If you are right on a boundary, pick down, you can always upgrade.
Starter is 24 hours. Growth is 72 hours. Scale is 5 business days. Enterprise is a 90-day partnership: audit lands in 5 business days, the first shipped fix lands within 14 days, the rest of the program runs over the following 90 days.
Yes. Shopify and Shopify Plus are home base, but every tier audits non-Shopify storefronts with a migration angle. Enterprise ships a custom 11-Phase Migration Blueprint plus a 5-page Plus prototype, exactly what we shipped Bark Box, Everlast, and Olaplex.
You pick three findings from the audit, any three, any priority. We ship them in production. That includes design, code, QA, and merge. Typical ship times: small fixes within 7 days, medium within 14, large within 30. If a fix turns out to be larger than 30 hours of dev work, we'll scope it transparently before shipping.
Yes. Three installments of $2,750 (total $8,250, $250 financing fee) over 90 days, billed automatically through Shopify checkout with Shop Pay Installments. Or pay in full at $8,000 and skip the financing fee.
Because every audit goes through a human strategist. We will not scale past the point where the work stops being hand-finished. That is the entire reason this offer is worth what it is. When the slots are full, the slots are full.

We take all the risk. You get all the upside.

If the audit isn't worth what you paid, reply within 24 hours and we refund. If our shipped fixes don't 3x your fee in 90 days, refund. The whole point is that you see the upside before you commit a dollar.

Find your tier Book Jake first · 15 min
Pick your audit · from $99