Tell us about your store.
A short intake that calibrates your audit to the metrics that actually matter to you. We save your progress on every answer, so you can pick up where you left off any time.
Are you auditing an existing Shopify store, or considering a Migration to Shopify?
This branches the rest of the form. Pick the one that's truer for you. You can change it later.
What should I call you?
I sign every audit by hand. Your first name lands at the top of the report.
What's the store URL?
Just the domain. We'll crawl the right pages from there. If you have multiple stores, list the primary one.
What's your annual revenue band?
Helps us model the dollar impact of each finding. Pick a range, not a number. Round down on a boundary.
Which Shopify plan are you on?
Some audit lenses only apply on Plus. We adapt scope to your plan.
How long has the store been on Shopify?
Older stores tend to carry legacy theme debt. Newer stores have different blind spots.
Which 3 lenses matter most right now?
Pick up to 3. We always run all 5 lenses, but we lead the report with what you pick.
What metric do you check first on Monday morning?
Be specific. Be honest. The thing that tells you whether last week was a good week. Yours, not your CFO's.
What are your top 3 highest-margin products or collections?
So the PDP audit hits the pages that actually move the P&L, not the long tail. List names, SKUs, or collection URLs · whatever's easiest.
Which page or funnel step do you suspect is leaking?
Your hunch. We'll validate or refute with data and explain why. Either answer is useful.
What's powering the store?
Helps us audit the right surfaces. Pick what you know · skip what you don't.
Anything fancy on the store?
Toggle whichever applies. These flag the bigger findings we go after for Scale and Enterprise tiers.
Most recent A/B test or major change?
When and what. Helps us read your analytics correctly. If you don't run tests, just say so.
Top 3 competitors you actually benchmark against?
Not your dream peers · the brands you check on Monday. We benchmark against these in the report (Growth+ tiers).
Anything off-limits, or "we already know it's broken"?
We won't waste a finding on something you've already triaged. Tell us what to skip · or what's locked under NDA.
Anything else we should know?
The thing we forgot to ask. Internal context, current campaigns, a launch next week, anything.
What's powering the store today?
Drives the entire migration model. Pick the one that's serving the storefront, not back-office systems (we ask about those next).
Why are you considering moving?
Pick all that apply. The dominant pain shapes the ROI model.
When do you want to be live on Shopify Plus?
An honest answer. The audit recommends a different path for "next month" vs "next year."
Who else is in the decision?
Tells us how to write the report. A solo decision and a board decision read very differently.
How big is the operation?
Catalog and order volume drive the migration plan. Approximate is fine.
What does the storefront talk to?
ERP and integration scope is the single biggest cost driver in a migration. Be honest · we'd rather model the worst case.
Anything fancy on the storefront?
Each toggle changes which Shopify plan we recommend (Plus vs Plus + Commerce Components vs custom).
What's broken on the current platform?
Not a checklist · the actual story. The thing that made you start looking. We use this verbatim in the migration report.
Have you talked to Shopify directly yet?
No judgment. We just need to know whether you have an AE assigned and a quote on the table.
What's your worst fear about migrating?
The thing keeping you up. We address it head-on in the report. There's always one.
Anything off-limits or under NDA?
Tell us what we shouldn't surface in the report or include in the prototype.
Anything else we should know?
The thing we forgot to ask. Internal context, current platform contract end-date, board pressure, anything.
Got it. We're calibrating now.
Your audit kicks off the moment payment clears, and you'll get an email from us the same minute we start.
- We confirm payment, usually within 1 to 3 business days for ACH.
- The audit clock starts · 24 hours for Starter, 72 hours for Growth, 5 business days for Scale, 5 days plus a 90-day partnership for Enterprise.
- You get a private link to your live audit report from support@arcticgrey.com.
- If anything's unclear, just reply to that email · we read every one.
Need to add or change something? Reopen the form · all answers are saved.